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ABS-CBN to Launch 5 New Premium Channels on Free-to-Air TV

ABS-CBN presents the future of television!

The future of television looks bright and clear as ABS-CBN is ready to launch five new premium channels on free-to-air TV via Digital Television (DTV), a high-tech standard that uses digital signals for broadcast.

DTV occupies lesser space in the frequency so that a single TV station can broadcast on more than one channel, giving viewers more programs options. The new channels that ABS-CBN will unveil will cater to different audiences. The new channels to be made available include 2 channels for kids, a channel for the youth, a channel for dads and a channel for moms.

DTV also produces better picture and sound compared to the prevailing analog system. The digital TV viewing experience is comparable to seeing a movie on DVD. This spells more excitement for the viewers. Thus, climatic moments like the bus explosion in “Mula Sa Puso” or the kidnap scene in “Mara Clara” become more heart-pounding when seen on DTV. Musical numbers on “ASAP XV” are captured in more colorful detail. News on “TV Patrol” is delivered in crisper sound.

According to Miguel Mercado, ABS-CBN DTV Head of Marketing, viewers need not wait long because ABS-CBN is ready to launch DTV operations within the year. He said the company is just waiting for the final go-signal from the National Telecommunications Commission (NTC).

“With Philippine broadcasting companies going digital, the viewing public will be able to enjoy digital quality viewing in any TV as DTV addresses the issues of poor reception, grainy pictures and choppy audio,” says Mercado.

Upon the purchase of an affordably priced DTV Digibox to be connected to the television set, viewers will be able to enjoy the five new channels for free, in addition to all existing channels broadcasting in digital. By time ABS-CBN DTV is launched, this list will include Channel 2, Studio 23, GEM TV and NBN.

ABS-CBN expects other broadcasters to follow suit since the NTC has directed the local television industry to make a complete transition to digital by 2015. NTC’s mandate will certainly benefit the general public as it puts the Philippines at par with the international standard. DTV is the system followed in the U.S., Japan, Australia, South Korea and most of Europe.

ABS-CBN has been preparing for the switchover since 2007. Recently, the network conducted DTV trials in more than 1,000 households all over the Philippines. Participants responded very positively.

A 37-year old dad said, “Mas malinaw at maraming pagpipiliang channels. Mas masaya kaming manonood ng pamilya ko.” A 26-year old female employee said, “Mas malinaw ang picture at sound,” while a 67-year old grandmother replied, “Mas maraming channels na puwedeng panooran na siguradong ikatutuwa ng buong pamilya.”

Moreover, the viewers expressed willingness to buy the DTV Digibox (which costs only as much as a DVD player) so that they could get the new channels for free. As one mother cited, “Wala ng monthly fee. One time ang pagbabayad. Magugustuhan ng anak ko.”

39 Comments on ABS-CBN to Launch 5 New Premium Channels on Free-to-Air TV

  1. Joshua Davao // May 2, 2011 at 7:57 am //

    sana NTC wake up your minds…..ISDB-T na dapat ang IMPLEMENT…..PANGIT maxado ang DVB-T2 iba din ang handheld nya….GMA NETWORK SUCKS!!!!!!!!!!!!!!!!!!!!!!!

  2. electro32 // April 27, 2011 at 2:37 am //

    bakit NBN and GEMNET lang in Test Broadcast using ISDB-T Standard because NTC allowed Goverment and Independent Network station to Test Broadcast on ISDB-T Standard sila lang pinayagan ng NTC to operate and test all equipments of ISDB-T Technology hintayin na lang natin yung final release ng IRR galing sa NTC para maka start na yung all TV Networks to operate DTV.

  3. electro32 // April 27, 2011 at 2:35 am //

    Read This Again!!!

    sa ngayon only NBN and GEMNET in Test Broadcast. NBN they have three channels three SD Channels and 1SEG pero on going na rin sila sa HD. GEMNET two channels on HD and 1SEG.

    ang kagandahan lang sa ISDB-T they are using Datacasting , Emegency Warning System (EWS) and Multi Channels in One Frequency example Channel 2.1 ABS-CBN 2.2 HERO TV 2.3 Studio23 2.4 ANC 2.5 ABS-CBN Sports HD this is example only in channels on One Frequency.

  4. electro32 // April 27, 2011 at 2:31 am //

    Read This!!! to Clear to all

    NTC they are reviewing two standards ISDB-T Japanese Standard and DVB-T European Standard pero sa ngayon only two stations are using ISDB-T standard NBN and GEMNET they are in Test Broadcast pa lang but ABS-CBN they use DVB-T since 2008 pero test broadcast pa lang sila sa pampanga and bulacan areas pero saglit lang yung test broadcast since 2008… we are waiting for ABS-CBN to test broadcast in ISDB-T standard. pero sa ngayon we are waiting for final IRR ng NTC.

  5. concern lng // April 21, 2011 at 11:35 am //

    kawawa namn mga nag cocoment d2..buti pa mga network my future..mga wala cguro pambayad s cable kya free tv lng kyo.mga basura ang artista d2 sa pinas hollywood kayo humanga mga engot.paunlarin nio nalng buhay nio kaysa nagpapakatanga kayo d2..hindi rin namn kayo papansinin ng mga artista kung pangit,mahirap,wla kayong pinag aralan pag tatawanan lng nila kayo pagtalikod nila..

  6. iba talaga ang da best…abs-cbn
    iba rin ang the worst.. gma… kaylan nyo kaya gagayahin n nman yan…hekhekhek

  7. withthisface // April 6, 2011 at 5:11 pm //

    Hay! naku gagayahin nanaman ito ng Gaya-gaya Network of the Year ang GMA

  8. solid kapamilya // April 6, 2011 at 2:28 pm //

    talaga namang BAON sa UTANG ang ABS di ba???????

    Isa din tong tangang Kapuso, halatang walang pinagaralan, ung baon sa utang ung hindi na makabayad sa utang, ung gross revenue ng GMA di nga mangangalahati sa revenue ng ABS, kung baon sa utang ung ABS negative na sana ung net income nila and mababankcrupt pero hindi ganun ung case, last year every quarter na pinataob ung net income ng ABs vs GMA, ganyan ba ung baon sa utang. Kahit ung mga pinakamalalaking busunesses me liabilities,part nga un ng financial strategies para leverage sa tax.

  9. solid kapamilya // April 6, 2011 at 2:20 pm //

    ganyan ung tatak ng isang tunay na industry leader, unang gumagawa ng innovations, hindi tagasunod lang sa competitor gaya ng gnagwa ng GMA. Halos lahat na ng business expansion strategies ng Abs ginaya na ng GMA. Ung latest ung GMA news tv na copycat lang ANC taz ung morning program nila parang ung sa DZMM teleradyo lang, televised na din ung DZBB nila.

  10. sino…ikaw?

  11. enza pineda // April 6, 2011 at 11:34 am //

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  12. ABS-CBN is the most trusted by all advertisers!!!!P130, 000 for 30 seconds is the ad rate in ABS-CBN versus P 80,000 for 30 seconds in GMA, ABS-CBN has also ad rates in Visayas, and in Mindanao P100, 000 for 30 seconds while GMA does not have any ad rates in the regions for Visayas and Mindanao because these areas are Kapamilyas true blooded!!!! Showtime has 18-25 commercials per gap while Family Feud has only 10-12 commercials per gap and Face to Face has only 2-3 commercials per gap!!!! Advertisers do not focus on Mega Manila Tv Ratings but they prioritize more on Nationwide Tv ratings, the caliber and the quality of the show!!!!! This is also the sole reason why adverisers trust ABS-CBN talents and lead stars to become their major endorsers!!!!

  13. Magkalinawan nga tayo mga bitter kanguso.

    Iba ang “baon sa utang” at may utang. Pag baon ka sa utang ibig sabihin no wala kang pambayad. Pero pag may utang ka at pinauutang ka ng malaki ibig sabihin non may pambayad ka.

    Ang GMA ay nasa gitna. Wala silang utang. it’s either ayaw nila mabaon sa utang o walang magpautang sa kanila.

  14. PIXELATED // April 6, 2011 at 6:50 am //

    DTV ng abs-cbn baka hindi matuloy kasi sigurado ako na haharangin to Death yan ni Gozon para lang hindi maungosan ang GMA 7 network.

  15. DizzyBeBe TB GMA // April 6, 2011 at 6:34 am //

    Walang chance maka experience ng DTV ang mga kapuso kasi 50/50 ang channce na pauutangin ang network nila ng mga banko tsaka kung pauutangin man sila at makapagtayo ng DTV wala naman pambili ng set-up box ang mga poorita na mga veiwers nila.

    HAHAHAHAHAHAHAHAHAHAHAHA..

  16. @sawsawera // April 6, 2011 at 5:50 am //

    waaahh..GMA7 puro testing lang ng testing baka press release naman yan hahahahaha at hindi totoo tulad ng hologan este hologram e-fake.

  17. Correct // April 6, 2011 at 5:45 am //

    Karamihan sa mga tv ngayon ay DTV ready na yung pwede na syang magkapag recieve ng both analog at digital transmission.tsaka hindi naman siguro namimili ng channel ang DTV set-up box as long meron DTV signal sa inyong Lugar. Wow subrang excited ako 🙂

    Mga kapuso for sure subrang inggit dito..hahahahaha well maghintay nalang kayo kung kailan PAUUTANGIN ang Network nyo para pambili ng DTV technology.

  18. may ibang TV sets na DTV ready na. kahit walang DTV setup box makakasagap ng digital channels un.sana magbigay na go-signal ang ntc para mas maganda na manood ng abs shows.galing ng abs, pioneer tlaga sa broadcast industry sa pinas.

  19. baon na kung baon..eh ang gmew nyo debt free daw, asan ang pera? saan ginamit? wala pa kayong dtv, ni wala nga kayong helicopter , etc. kanguso talaga hanap ng lusot.

  20. Anonymous // April 6, 2011 at 12:44 am //

    talaga namang BAON sa UTANG ang ABS di ba???????

  21. ang gma takot mangutang kasi pag nagkataon babalik sa kanila ang madalas na sinasabi ni ricsky na “abs baon sa utang, gma debt free” at si ricsky tatalon sa napakarumi at napakabahong puso negro dahil sa kahihiyan..hahaha..yabang nyo kasi!

  22. @sawsawera… naku sana nga ngayong April na.. gusto ko na bumili ng DTV ng abc cbn… kung saka sakaling puro abs channels lang ang nandon, i don:t mind… pero dahil nde swapang ang abs sa mga ganyan, malamang makakasagap din un ng gma at tv5 channels kung sakaling mag dtv na sila…

  23. ABS-CBN ROCKS // April 5, 2011 at 11:39 pm //

    search niyo sa FB niyo ang DTV Pilipinas ang dami info about sa DTV..ty.

  24. ABS-CBN ROCKS // April 5, 2011 at 10:53 pm //

    @214…thnx for d info…nag research pa din me..at napunta ako sa site na ito http:XXdtvpilipinas.blogspot.comX2010X07Xdigital-tv.html (PAKI palitan pp ng symbol na (/) ang mga letter (X) sa link q para makita niyo yung tinutokoy kung site..

    nalinawan ako about sa DTV try niyo…

  25. tama . . napakalinaw nman ang abs namin. . eh anu pa kaya pag may dtv na .. .wala akong pakialam sa gma at tv5 na yan. .basta ako abs talaga . . sana marelease na yan i can’t wait para makabili na me nyan

  26. Anonymous // April 5, 2011 at 10:10 pm //

    @213 di naman siguro ang pakaka intindi ko basta ang isang network ay naka DTV na masasagap na din yan sa box na bibilhin u..kaya ang manyayare pagandahan nlang ang mga networ nayan kung ano-anong mga channel ang ilalagay nila sa kanilang DTV box na i-mamarket…

  27. ABS-CBN ROCKS // April 5, 2011 at 9:59 pm //

    MAGAnda itong ginagawa niyo ABS-CBN…tlga magaling BRAVO! sa tingin q kaya away o hindi nagmamadali at hinarang pa ng GMA ang pag launched ng ganitong technology KCtlga magkaka alaman na kung sino tlga ang gusto ng taong bayan na TV network..

    kasi pala sa DTV na yan ang channel na mapapanood mo ay depende lamang sa kung ano ang naka program sa binili yung DTV box..

    halimbwa kung bibili ka sa ABS-CBN siyempre yung DTV box nila ay may ABS-CBN + kung ano-ano pang mga cable channels pero minus GMA o TV5 o kung ano mang network ang ayaw nila ilagay jan,

    Kung ikaw naman ay GMA ang ibibinta yung DTV box ay sigurado may GMA + kung ano-ano pang mga cable channels pero wala ABS-CBN o TV5 o kung ano mang channel na ayaw nila isama..

    ganun din kung TV5 ka di wala din yung GMA at ABS-CBN sa box u peo meron nang kung ano-ano pang mga cable channels

    …kaya ang choice ay sa bibili na lang…alin ba ang bibilhin yung DTV box yung mina market ng ABS-CBN, GMA o TV5…?

    kaya sigurado magkaka alaman na tlga yan..hahaha..ako as kapamilya bibilihin q ang DTV box ng ABS-CBN…paki q sa GMA o TV 5 mabubuhay ako kahit ang DTV box na yan ay ABS-CBN lang ang laman.HAHAHAHAHAHA

  28. Sawsawera // April 5, 2011 at 9:09 pm //

    GMA DZBB-TV Channel 7 Digital Television Test Broadcast

    In Mid-2011, GMA Network will use the frequency of DWDB-TV UHF Channel 27 for the test broadcast on the digitalization of their flagship channel DZBB-TV Channel 7. The National Telecommunications Commission will announce their rules and guidelines in digital broadcasting in April 2011. GMA Network will use the ISDB-T digital broadcast system.

  29. eh kaso nga ala namang magpapautang sa GMA na bangko na ganon kalaki katulad sa ABS dahil di sila tiwala sa GMA., takot silang pautangin ang GMA baka di na sila mabayaran. Kaya napagiiwanan ang GMA dahil ala silang puhunan para sa mga ganito..ang TFC nga ilang taon ng namamayagpag internationally., ang Pinoy TV bago pa lang kasi ngayon lang sila nagkaroon ng budget. Mag iipon muna sila ulit ng pera kasi no choice sila alang magpautang sa kanila.

  30. bitter talaga tong kapusakal sa dos.

  31. abscbn dtv mga kapunso at kapirated gaya na dali.

  32. nakisiksik sa skycable kadiri tong gmew at kapirated mahilig sa libre walang budget para gumawa ng cable kapal.haha.

  33. infinitysubzero // April 5, 2011 at 7:25 pm //

    at Noy

    di mo yata naintindihan magbasa kasi bago magcomment yung bagong 5 channel na sinasabi nasa sky na . na ano ba sinasabi mo kelangan madadagdagan lineup ????

    hindi sila bago kung naka sky ka sinasabing bago pag nasa free tv ka,,

  34. reklamo kayo eh di gumawa kayo ng cable nyo mga hangal walang budget.lol!

  35. like it... // April 5, 2011 at 7:22 pm //

    kung ka-price lang pla ng dvd player…y not?tas wla ng monthly fee..go na!buti nalang di pa ako nakapag pakabit ng Cignal….kelan kaya ito?

  36. @jamesreid – pag free-tv, automatic kasama sa skycable at sa kahit anong cable service provider.. kea nga nagreklamo ang tv5 di ba? kasi ung news channel nila na aksyon 41 ata un, nde pa nakakasama sa line up ng sky cable.. so, kung naka sky cable ka, madadagdagan (or mag papalit ng line up) ang sky cable para maaccomodate ang new 5 channels ng abs…

  37. TAMA KA DAPHNEY PAULIT ULIT LANG COMMENTS NILA… WALANG SENSE … GANYAN MGA KANGUSO WALA LAMAN ANG UTAK… DEBT FREE DAW SILA KANGUSO NI DI MAKASABAY SA DIGITALIZATION.. UNGAS TALAGA

  38. jamesreid // April 5, 2011 at 4:28 pm //

    bkt d nlang isama yan sa sky cable???

  39. daphney // April 5, 2011 at 4:25 pm //

    i gozon hinarangan pa nung 2007 ang digitalization ng abs at umepal sa ntc. Afraid kc ang gma kc hindi pa nila kayang makisabayan sa digital tv. At dun nman sa mga nagsasabi na niloloko lang tau ng abs, hello?! Its 2011 na, napag-iwanan na tau. matagal ng digital ang ibang bansa.. at yang digibox na yan, hindi lang abs cbn ang makukuhang signal no, hindi namimili ng signal yan. In fact kahit saan pwede kang bumili ng digibox kung gusto mo kung hindi pa digital ready ang tv set mo. Parang cable ready lang din yan.
    Pro i doubt, kc mga kanguso walang pambili ng digibox, ni walang pambili ng ticket sa sinehan.. So cguro si guzon, uutang ng malakilaki kc kelangan nya pa magpa digital tas kelangan pa mamudmud ng digibox sa squatters area ng kamaynilaan!

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