The Kapuso Network was awarded with a Promax Gold trophy for Best Public Service Announcement category for the GMA Network’s Haribon Seedlings advocacy TV plug.
Dubbed, Haribons Road to 2020 Rainforestation, the ad likened homeless seedlings to orphaned human babies thirsting to be rekindled by Mother Earth. The advocacy does not only put forward a call to action, but also emphasizes the special connection between man and nature.
The TV plug is directed to move viewers to save Philippine Rainforests. It forms part of GMA’s efforts with Haribon in line with the Networks Kapuso Para Sa Kalikasan advocacy.
Video Link: The Promax-winning plug by GMA
Here are some of other notable winners in the Promax BDA Asia Awards 2008:
BEST LEISURE & LIFESTYLE PROMO:
GANSTAR – MTV (Singapore)
BEST NEWS/CURRENT AFFAIRS PROMO:
TOPIK NEWS: MONJAY – ANTV (Indonesia)
BEST DOCUMENTARY CAMPAIGN:
DISCOVERY CHANNEL: 080808 CHINA – DISCOVERY NETWORKS ASIA
BEST REALITY PROMO:
DISCOVERY HOME & HEALTH: THE FACEMAKERS – DISCOVERY NETWORKS ASIA
BEST CHILDREN’S PROGRAMME PROMO:
POCOYO – BALLET – PLAYHOUSE DISNEY (SOUTHEAST ASIA)
The Promax BDA Asia Awards was held in Singapore last November 17 to 18, 2008.
View the complete list here.