The battle for primetime supremacy on Philippine television is definitely on as ABS-CBN launches 3 new shows in one night in an extensive advertisement dubbed as "One Gr8 January 28 of 2008."

Here’s the “One Gr8” ad courtesy of Kapamilya Overload:

The kapamilya network also held a press conference for the three new shows inviting about 150 press people which is relatively larger than their previous ones.

ABS-CBN also presented a primer Saturday night hosted by Boy Abunda and Ruffa Gutierrez.

Their Sunday noontime show ASAP was also coordinated with the “One Gr8” theme as part of the promotion of their 3 new primetime shows. The special episode of ASAP was held simultaneously in various key cities nationwide.

There is definitely a “war” going on. Last week, ABS-CBN was able to break the Top 5 trend of GMA 7 in the primetime block as Lastikman and Patayin sa Sindak si Barbara penetrated the 4th and 5th spot respectively.

But tonight is the moment of truth. AGB Nielsen or no AGB Nielsen, we shall see if the 5 months supremacy of Marimar will be over as Angel Locsin hits her first teleserye since her transfer with ABS-CBN. Si Marian Rivera pa rin ba ang tatanghaling reyna ng primetime television or babawiin na ni Angel Locsin ang koronang siya ang dating nagmamay-ari?