Wilma Doesnt headlines the launch of MOVE IT’s core promise of ‘keep moving’, underscoring the platform’s commitment to being a smart mobility option for urban achievers braving the metro gridlock. [L-R] MOVE IT Rider-Partner and Community Leader Racma Macato-on Talib, actress and entrepreneur Wilma Doesnt
MOVE IT collaborated with Wilma Doesnt to be the face of its new “Keep Moving” brand promise — fronted by a funny, fast-paced online ad that introduces MOVE IT’s refreshed brand promise for commuters who refuse to lose momentum to traffic.
The model, actress, and entrepreneur brings her signature humor and her very real, always-on schedule to a campaign built around a simple commuter truth: when your day is packed with shoots, meetings, side hustles, and life admin, being stuck in gridlock and having limited mobility options becomes a setback. Wilma represents a growing segment of new users on the platform, who are urban achievers navigating the city’s daily congestion and looking for a smarter way to move.
“Mag-adjust, mag-adapt, at hindi kinakailangan na ‘yung traffic ang magco-corrupt ng oras ninyo for the day. At hindi rin p-pwede na ‘yung traffic ang nagiging dahilan para masira ‘yung purpose mo for the day or to steal your joy for the day…so let’s start using MOVE IT. Let’s adapt. Ito na ‘yung time natin para makauwi tayo ng safe and sound sa ating mga pamilya,” said Wilma.” I choose to keep moving with MOVE IT because I make time for what I choose to have in my life. That’s why I choose MOVE IT.”
Wilma Doesnt personally led the panel discussion at the MOVE IT: Keep Moving media event, wherein fellow content creators, artists, and multi-hyphente urban achievers also shared stories about the importance of smart mobility options in navigating traffic congestion. [L-R] host Alex Sy, podcast host and wellness advocate Stephanie Zubiri, medical professional and commercial model Phil Gomez, Wilma Doesnt
Wilma was joined at the panel by podcast host and wellness advocate Steph Zubiri and model-actor Phil Gomez — fellow content creators and multi-industry professionals who echoed her sentiments on staying productive and present despite Metro Manila’s everyday traffic realities, whether it’s running a business, managing meeting schedules, producing content on tight timelines, or simply keeping up with life on the go.
The brand promise is rooted in a commuter reality many know too well: time lost on the road. Based on TomTom’s Traffic Index data for Metro Manila in 2025, motorists can lose around 143 hours a year in rush-hour traffic, equivalent to five days and 23 hours spent waiting in congestion.
MOVE IT’s “Keep Moving” promise is powered by a combination of industry-leading and platform-exclusive reliability tools — like intelligent trip routing and rider matching — in-app safety safeguards, and a community of professional rider-partners. Together, these help commuters cut through gridlock in metro cities with greater confidence and peace of mind.
On reliability, MOVE IT highlights platform features that improve trip efficiency and reduce waiting time, so commuters can be served more effectively and keep their day on track. Among these features is GrabMaps and Navigation, which helps deliver accurate ETAs, smarter pick-up and drop-off points, and routing that adapts to real-time road conditions. The platform also uses Back-to-Back Bookings, which search for and assign a rider’s next booking before the current trip is completed to reduce idle time between rides.
On safety, MOVE IT points to tech-enabled safeguards and in-app tools such as Trip Monitoring and Share Your Ride, which are designed for real moments on the road, supported by rider accountability systems and community-led standards. Rounding out the promise is professionalism, powered by MOVE IT’s rider quality standards, which reinforces screening, training, hygiene, and service discipline for its rider-partners.
“Keep Moving is our promise to commuters that MOVE IT is the smart mobility choice that is built to help you move forward safely, reliably, and with professionalism you can trust,” said Wayne Jacinto, General Manager of MOVE IT.
The “Keep Moving” campaign featuring Wilma Doesnt has been rolled out across MOVE IT’s digital channels, with additional content showcasing everyday commuter moments and the small wins that happen when your ride helps you to keep moving.
