New single marks the latest project under the creative direction of multi Grammy Award winning producer Timbaland
Tata Taktumi (“Tata”) has released her new single “Not So Bad” via Pacific Music Group (PMG), the Pan-Asian global music and entertainment company. Tata, the human led hybrid artist, was developed under the creative direction of multi Grammy Award winning producer Timbaland. The project underscores a clear philosophy: technology requires human intention, and creativity is still driven by real people. Stream “Not So Bad” here.
“Not So Bad” is anchored by Tata’s real vocals and performance, alongside creative direction from Timbaland. While the project has drawn global attention for its use of emerging technologies, the foundation remains deeply human, rooted in lived experience, artistic instinct, and hands-on collaboration.
Tata’s journey began in the performance world, initially joining the project as a dancer through the internationally renowned Jabbawockeez network. Recognizing her presence and creative potential, multi Grammy Award winning producer Timbaland saw an opportunity to evolve the role into something far greater. What started as visual performance expanded into vocal work and creative collaboration, shaping Tata into a multidimensional artist.
Guided by Timbaland’s visionary approach to production, “Not So Bad” explores how advanced creative tools can expand, not replace, human artistry. In the process, AI was used selectively as a reimagining and sound-design tool, helping transform and reinterpret original human-made musical ideas into new textures, arrangements, and sonic possibilities, while the songwriting, creative direction, performance choices, and final production remained human-led. Having worked with Rihanna, Madonna, Beyoncé, Drake, and more, Timbaland has long been known for pushing sonic boundaries and experimenting with new production techniques. His use of AI reflects that same spirit of innovation: using technology to accelerate experimentation and unlock new creative workflows while keeping taste, emotion, and authorship at the center of the music.
Quote for approval: “It’s an honor to be working with one of the greatest producers while also shaping my artistry through this process,” shares Tata. “This project is built on real performance, collaboration, and creativity, with technology helping expand what we can imagine. I’m having fun creating and it inspires me.”
Founded in 2025, Pacific Music Group was created to build internationally scaled careers for artists across Asia while opening direct pathways into global markets. Spanning hip hop, pop, R&B, electronic, and regional sounds, the company brings together artist development, strategic partnerships, and cross-border infrastructure within a single modern platform. Its founding team blends creative influence with industry leadership, with NE-YO, Sonu Nigam, and MC Jin guiding creative direction alongside Jonathan Serbin, former Co-President of Warner Music Asia.
With creative hubs across Japan, China, Korea, India, and Southeast Asia, Pacific Music Group is building an interconnected ecosystem designed to cultivate talent and accelerate global collaboration. Since launching its first releases in Fall 2025, the company has continued to expand its footprint, with key signings including Tiffany Young.
As Tata’s global label and exclusive Asia management partner, Pacific Music Group continues to define a forward looking model for artist development. With “Not So Bad,” the company introduces a new chapter for Tata, one that bridges technology and humanity, performance and production, and identity and innovation.
About Pacific Music Group
Pacific Music Group is a next-generation music company founded in 2025 by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin. Headquartered in Hong Kong with a Pan-Asian presence, the company is committed to developing global careers from Asia and fostering cultural exchange between East and West. The company supports both emerging and established artists through world-class production, strategic promotion, and mentorship from industry leaders. Pacific Music Group’s growing platform includes Ghostone Records, its electronic and dance music imprint led by Thai DJ and producer 22Bullets, and Family Style Records, its hip hop imprint led by MC Jin.
About Tata Taktumi
Tata Taktumi is a new kind of hybrid artist emerging from Stage Zero Entertainment, founded by Timbaland. Performed by a Filipino American artist whose journey began as a dancer before evolving into a vocalist and creative collaborator, Tata blends real human artistry with advanced technology. Using AI as a tool within the production process, Tata’s music is shaped by human creativity, storytelling, and performance. With Filipino heritage influencing her artistic identity, she represents a new generation of global pop where innovation expands, but never replaces, the artist behind the work.
About Stage Zero Entertainment
Stage Zero Entertainment is a technology-forward entertainment company launched in June 2025 by Grammy-winning producer Timbaland, alongside co-founders Rocky Mudaliar and Zayd Portillo. The company focuses on merging artificial intelligence with human creativity and collaborative technology. Nothing like this has ever been attempted or accomplished at such an elite level, and it has all the makings of an inflection point for entertainment, at large.
