PLDT Enterprise SMBiz Regional Luzon Business Head Rafael P. Davila delivers his welcome remarks.

Event attendees and representatives from PLDT, Smart, channel partners BLDV Telecom Mktg. and OS Tech Communications, Soprano, and TikTok pose for a group photo.

PLDT Enterprise Retail Industry Business Consultant Jerry Dy gives an overview about MSMEs in the Philippines.

PLDT and Smart’s Jecco Juico talks about the Smart Messaging Suite.

PLDT and Smart’s Abe Alombro presents to the audience the group’s eBizNovation program.

An audience member shares her thoughts during the PLDT Enterprise event.

Audience members listen to the speaker during the PLDT Enterprise event.

Participants from PLDT, Smart, TikTok, Maya, Soprano, and accredited channel partners pose for a group photo at the PLDT Enterprise event in Baguio City.

MSME representatives listen to hosts Jecco Juico and Ryan Munoz of PLDT and Smart during the PLDT Enterprise event at Newtown Plaza Hotel in Baguio City.

Over a hundred owners and managers of micro, small- and medium-sized enterprises (MSMEs) gained new learnings from a training series organized by PLDT Enterprise, aimed at helping MSMEs enhance their financial and market access, develop their skills, and adapt to tech innovations. The latest runs of the PLDT Enterprise series were held in Manaoag City, Pangasinan; Baguio City; and Legazpi and Naga in the Bicol Region.

Among the programs featured was PLDT and Smart’s eBizNovation, which provides access to technology and upskilling trainings, and helps onboard MSMEs and farmers to e-commerce platforms. PLDT and Smart have partnered with the Department of Trade and Industry (DTI), Department of Agriculture, local chambers of commerce, and various e-commerce platforms for this program.

During the event, the participants learned about the benefits of using the Smart Messaging Suite, a text messaging platform that businesses can use as an effective go-to-market strategy; and Maya’s financial solutions for businesses.

Meanwhile, representatives from TikTok shared with the attendees how MSMEs could use the TikTok Shop e-commerce platform to market their products and services and widen their reach online. With video selling being a prominent feature on TikTok Shop, small and emerging business owners can effectively showcase their products and engage with customers.

As TikTok Shop continues to grow in importance for e-commerce, PLDT Enterprise provides essential solutions like MSME FIBERBIZ plans, alongside the Smart Messaging Suite, ensuring seamless online operations. These solutions empower MSMEs to confidently produce and stream high-quality video content, promptly respond to customer inquiries, and efficiently manage transactions. This support enables MSMEs to fully leverage TikTok Shop, enhancing their business potential.