Teen Rapper Alex Bruce Debuts Feisty Alter-ego in Her New Single ‘Betty Bruce’
Teen hip-hop sensation Alex Bruce unlocks a new alter-ego in the form of her new single, “Betty Bruce”—out today via Sony Music Entertainment.
Reasserting her position as a feisty young rapper celebrating the importance of self-worth and womanhood, Bruce delivers confident verses over ominous beats and cutting, high-octane production.
The rising young talent claims that Betty Boop, a strong cartoon character well-known for her independent and free-thinking outlook on life, served as the inspiration for her newly created persona. Like the iconic character that her alter-ego is based on, ‘Betty Bruce’ doesn’t care about what others think: she is a woman of power and integrity, and she takes control of her own decisions, no matter how others try to box her into a specific category.
“Inspired by the iconic character Betty Boop, I envisioned ‘Betty Bruce’ as a persona that embodies the sassier, classier side of my personality,” the Yakap artist shares. “While Alex Bruce is my given name, Betty Bruce represents the vibrant, confident, and larger-than-life aspects of who I am as an artist. I am most definitely aware I’m already pretty, classy, and sassy as Alex Bruce, but the girls that get it, get it. Through ‘Betty Bruce,’ I wanted to explore a different dimension of my creativity, allowing this alter ego to take center stage. The song celebrates self-expression and showcases the liberation I feel when embracing my alter ego. It’s a testament to the power of embracing different facets of our personalities and letting them shine.”
While “Betty Bruce” serves as her alter-ego, the way Nicki Minaj jumps into ‘Roman Zolanski’ in her aggressive and manic state and Megan Thee Stallion embraces ‘Tina Snow’ to showcase her lady-pimp persona, Bruce’s new source of creative energy represents certain aspects of her being.
She adds, “The exploration of different personas can be a potent tool for my self-expression and artistic growth. It allows for the development of multidimensional artistry, fostering a deeper connection with myself and potentially resonating with others who can relate to the complexities of their identity and self-discovery.”
The release of the track comes with a music video helmed by Prod Axia, the same team behind the music videos of artists such as YARA and KAIA. On the MV, Bruce wears a ‘baddie’ character with a ‘50s vaudeville star vibe, while showcasing her chops in an elaborate dance routine. The MV also features a more intricate choreography by Filipino dance crew A-Team with Bruce as the lead star, effortlessly bringing into the fold a new, sassy demeanor that’s completely different from her previous efforts.