Khimo Gumatay launched the music video for his debut single “Nasunog” starring Kapamilya actor Enchong Dee.
The music video-turned-short film directed by Kashka Gaddi is a love story set in a futuristic city according to the “Idol Philippines” season 2 grand winner.
Khimo said, “Noong kino-conceptualize namin yung narrative ng short film, Direk Kashka and the entire team concluded na gawing futuristic yung setting pero love story. This is the first time na mag incorporate ng computer-generated imagery ang Star Music sa isang music video kaya I’m grateful na naging part ako ng project na ‘to.”
Enchong stars as Kim, a waiter who finds himself captivated by the charm of a newly hired robot bartender named Ava. Kim and Ava’s blossoming relationship faces various challenges, including a mandate ordering the destruction of all robots due to their alleged tendency to turn evil.
Direk Kashka commended the performance of Enchong, which effectively helped tell the video’s storyline. “Through his remarkable performance, the music video transcended its narrative.”
The director also shared how she found a storyteller in Khimo while working on the music video. “Meeting Khimo was such an experience. Talking to him made me realize that he was not just a singer, but an artist with a profound gift for storytelling,” she said.
“‘Nasunog’ became an anthem of heartbreak, a poignant reminder that even in pain, there exists profound beauty in vulnerability,” she said.
The music video was produced by Star Music and Inside Job Studios.