Filipino singer-songwriter Benj Pangilinan is the newest recording artist this year to be launched under Sony Music Entertainment—home to some of the biggest acts in the country, including P-Pop royalty SB19 and multi-awarded band Ben&Ben.

Serving charismatic flair with undeniable vocal chops, the promising star has shown immense promise with the release of “LOVE, THAT’S RARE.” The track serves as his official single under the international record label, and is co-produced by Grammy-nominated Xerxes Bakker (Imagine Dragons, Snoop Dogg). 

The release of the electro-pop ballad is accompanied by a music video directed by Filipino filmmaker Gilb Baldoza, who has done important work for fellow recording artists such as Julie Anne San Jose and Rico Blanco. The main idea behind its visuals was conceived by Benj and his sister Hannah. 

“We wanted to try our best to tell a story that made people see a different side of Love and all that it brings,” the alt-pop prodigy explains. “Working with Direk Gilb was super fun. His energy is infectious. I learned so much from him on the process of what it takes to create a short film.”

Despite coming from a lineage of well-respected entertainers, Benj Pangilinan wants to be known for bringing his personal stamp to his own art. Not worried about what other people think, the multi-hyphenate artist is keen on redirecting his focus on making music that represents his own vision. 

I’m not trying to impress anyone,” he admits. “I guess I just try to focus on being as authentic as possible to shine His light on others.”

The music video of “LOVE, THAT’S RARE” is out on July 7, 2023 (Friday) at 7pm on YouTube via Sony Music Entertainment. Watch it here.