Ortigas Malls brought home two awards at the recently held 2022 International Business Awards (IBA)–a Silver Stevie Award for PR Campaign of the Year in Community Engagement for its Elite Pet Society campaign and a Bronze Stevie Award for Most Valuable Corporate Response for its pandemic efforts.
IBA, also known as the International Stevies, is the world’s premier business awards designed to honor outstanding workplaces all over the world.
The Elite Pet Society campaign, which was awarded a Silver Stevie, sought to introduce more pet-friendly innovations in the country, mainly through a mobile app that serves as a loyalty program for pet owners in the Ortigas community. The program revolutionized the pet care experience as it engaged animal enthusiasts — with rewarding deals, access to exclusive events, and other perks every time they provided for their beloved pets.
“The idea of building loyalty at major malls by appealing to pet owners is a valuable move. Malls are already savvy at reaching out to parents of young children, and attracting committed pet owners could bring similar advantages,” one of the judges said.
Ortigas Malls’ Elite Pet Society campaign was widely admired by the community of animal lovers in the city.
The brand also won a Bronze award for its corporate pandemic response for being one of the first mall chains to have 100% of its staff fully-vaccinated and boosted. In order to achieve this, Ortigas Malls partnered with the cities of San Juan and Pasig, which led them to be given the cities’ Safety Seal Certification.
The judges lauded Ortigas Malls’ initiative to conduct a private-public sector partnership to bolster its nation-building efforts in the communities they serve. They also recognized the brand for maintaining a safe environment for mall goers and allowing the use of its real estate for vaccination efforts.
The distinctions that Ortigas Malls received prove that the campaigns were a success — communities are engaged now more than ever, and shoppers are safely going back to the places and activities they love the most.