BTS and EXO Top Idol Groups Brand Reputation Rankings in April

BTS maintained its no. 1 position in the Brand Reputation Rankings for Idol Groups for the month of April according to the Korean Business Research Institute. The Big Hit Entertainment group scored a very high 9,901,733 points, more than 4 million ahead of second placer EXO who placed second this month with 5,243,982 reputation index. EXO climbs 3 notches up this April dislodging LOONA which peaked at no. 2 last March but dropped to 11th on this month’s rankings. BLACKPINK also maintained its 3rd position for this month.

ITZY and GFRIEND who ranked 6th and 7th, respectively, last March left the Top 30 this month to the advantage of MONSTA X and NU’EST which entered the Top 30 at no. 25 and 28, respectively. It’s interesting to note that MAMAMOO climbed 10 notches up to no. 4 this month while member SOLAR released her “Spit it Out” MV 2 days ago. Unfortunately for GOT7, despite the release of their new mini-album DYE, failed to enter the Top 30 this month.

The elements being considered for the rankings of 100 Idol groups are consumer participation, media coverage, interaction, and community awareness.

Check out the rankings of the Top 30 K-pop Idol Groups below:

1st 1 BTS Big Hit Entertainment
2nd 5 EXO SM Entertainment
3rd 3 BLACKPINK YG Entertainment
5th 4 Red Velvet SM Entertainment
6th 16 Apink Play M Entertainment
7th 11 (G)I-DLE Cube Entertainment
8th 10 TWICE JYP Entertainment
9th 19 WINNER YG Entertainment
10th 9 IZ*ONE Off the Record Entertainment
11th 2 LOONA Blockberry Creative
12th 8 Girls’ Generation SM Entertainment
13th 18 Oh My Girl WM Entertainment
14th 12 NCT SM Entertainment
15th 13 SEVENTEEN Pledis Entertainment
16th 22 APRIL DSP Media
17th RE T-ara MBK Entertainment
18th RE Wanna One CJ E&M
19th 17 SHINee SM Entertainment
20th RE cignature J9 Entertainment
21st 15 Super Junior SM Entertainment
22nd 27 WJSN Starship Entertainment
23rd 21 BIGBANG YG Entertainment
24th 23 ASTRO Fantagio Entertainment
25th RE MONSTA X Starship Entertainment
26th RE INFINITE Woollim Entertainment
27th RE TVXQ SM Entertainment
28th RE NU’EST Pledis Entertainment
29th RE Lovelyz Woollim Entertainment
30th 30 AOA FNC Entertainment

Leaving the Top 30 this month are ITZY, GFRIEND, VIXX, DreamCatcher, VICTON, f(x), HOTSHOT, and BTOB.

Source: NAVER TV

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