ABS-CBN brought relevant news and values-laden stories to more Filipinos last May as it recorded an average audience share of 45% versus GMA’s 32%, according to data from Kantar Media.
The Kapamilya network won in both rural and urban homes, particularly in Metro Manila where it garnered an average audience share of 41%, compared to GMA’s 26%, and in Mega Manila where it registered 36%, beating GMA’s 34%. ABS-CBN also ruled in Total Luzon with 41% versus GMA’s 35%, in Total Visayas with 54%, compared to GMA’s 25%, and in Total Mindanao with 52%, while GMA only got 30%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
“FPJ’s Ang Probinsyano” (40.7%) kept its throne as the country’s most watched program in May, followed by LizQuen-starrer “Bagani” (32.4%).
Also part of the top ten list are “Your Face Sounds Familiar Kids” (32.1%), “MMK” (28.7%), “TV Patrol” (28.1%), “Wansapanataym” (24.4%), “Home Sweetie Home” (21.8%), and “Rated K” (20.3%).
Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it scored an average audience share of 49%, beating GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6 AM to 12 NN) with an average audience share of 36% versus GMA’s 31%; the noontime block (12 NN to 3 PM) with 47%, compared to GMA’s 32%; and the afternoon block (3 PM to 6 PM) with 45%, beating GMA’s 37%.