ABS-CBN, the country’s leading entertainment and media company, continues to dominate the digital space as it ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular.
With over 18 billion views on YouTube, ABS-CBN provides its 15.8 million subscribers across its main channels with various snackable content that gives the 15.8 million Kapamilya fans who subscribe to its content on YouTube and 16.6 million followers on Facebook a personalized viewing experience.
The company remains at the forefront of giving digital Filipinos access to content that informs, entertains, empowers, and inspires them with its long-time partnership with YouTube, the world’s biggest video streaming site, with videos showing the latest news developments in and out of the country, updates about their favorite Kapamilya programs and stars, lifestyle tips, and even original series that offer entertainment with a personal flavor.
“The partnership with YouTube gives our audiences direct access to the kind of information and entertainment they choose to follow, while offering them a wide array of content that cater to their different needs and interests. In our goal to further expand our reach, we need to tap into all relevant platforms where our digital Kapamilyas are. Since YouTube can be accessed worldwide, we create and optimize video content unique to the platform,” said Dennis Lim, head of YouTube and Multichannel Network at ABS-CBN’s Digital Media Division.
ABS-CBN’s leadership on YouTube boosts ABS-CBN’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties that appeal to a wide array of audiences.
ABS-CBN Entertainment, the most subscribed and viewed local YouTube channel, houses different types of content, including Kapamilya program highlights, exclusive celebrity interviews, full episodes of teleseryes, and teasers.
Netizens, meanwhile, go to the country’s top local news channel, the ABS-CBN News channel, to get video reports aired on ABS-CBN’s, ANC’s, and regional newscasts and current affairs programs.
ABS-CBN’s top channels also include Star Cinema and Star Music, the most viewed and subscribed movie and music channels in the country.
Not only does ABS-CBN engage its audiences with highly personal and relevant content but also nurtures and discovers online stars who conceptualize and produce their own videos that connect with the needs and interests of different users.
It continues to cultivate a roster of online creators through Adober Studios, formerly Chicken Pork Adobo, its multi-channel network.
“We recognize that viewers on YouTube are drawn to content that is personally relevant to them, not to the production value of the videos. Today’s biggest online creators belong to a new wave of online celebrities who are original, unique, and innovative. We aim to empower and gather all of them and bring their original content to a wider audience,” shared Lim.
Established in July 2015, the multi-channel network now has 550 content creators who have gained massive followings and tackle topics that range from fashion, comedy, music, lifestyle, entertainment to arts and crafts, food, and parenting. Its top creators include social media sensation Bretman Rock, online personalities Lloyd Café Cadena, Jomie Hospital, Pamela Swing, ThatsBella, Cong TV, Mich Liggayu and Emman Nimedez, and Kapamilya celebrities Kristel Fulgar, Andrea Brillantes, AC Bonifacio, Sam Shoaf, and Riva Quenery.
Adober Studios has also successfully brought together its online content creators to conceptualize and produce original series such as the wildly successful “Unspoken Rules” and “Bakit Ka Single?” which tap into the emotions of millennials and have been viewed by millions of users on both YouTube and Facebook.