ABS-CBN is grateful for another year spent with Filipino families across the country who continuously tuned in to the Kapamilya network throughout the year for information and entertainment.
Once again, ABS-CBN has become a part of the Filipino families’ daily viewing habits as it obtained an average audience share of 45% in the entire Philippines or 11 points higher than GMA Network’s 34 percent, based on Kantar Media national TV ratings data covering both urban and rural homes from 1 Jan to 15 Dec 2016.
Apart from the high audience share and TV ratings, ABS-CBN is thankful for the love that Filipinos have shown as reflected in the numerous awards from different award-giving bodies, the huge turnouts in its events such as “FPJ’s Ang Probinsyano” Thanksgiving Concert and the ABS-CBN Christmas Special at the Araneta Coliseum, and the increasing patronage of its programs online via iWant TV, TFC.tv, and Sky on Demand.
Leading the way among entertainment programs that touched and captivated Filipino audiences is primetime favorite “FPJ’s Ang Probinsyano,” which has an average national TV rating of 40.3%. The show has been the most watched program in the Philippines, captivating the Filipino audience by promoting love for family and country, and the values of service, humility, camaraderie, and integrity as demonstrated by the protagonist Cardo, played by Coco Martin, and his family and friends in the show.
Also gaining affinity among viewers with stories that mirror the challenges and values in the lives of Filipinos are shows like “Pangako Sa’ Yo” starring Kathryn Bernardo and Daniel Padilla, “Dolce Amore” of Enrique Gil and Liza Soberano, “Magpahanggang Wakas” featuring Jericho Rosales and Arci Munoz, “The Story of Us” of Kim Chiu and Xian Lim, Elmo Magalona and Janella Salvador’s “Born for You,” Daniel Matsunaga and Erich Gonzales’ “Be My Lady,” and “Till I Met You” with James Reid and Nadine Lustre.
Viewers also followed ABS-CBN’s afternoon series “Doble Kara,” “Tubig at Langis,” and “The Greatest Love” that emphasize the value of family, marriage, and selfless, unconditional love of a mother as well “MMK” that features true-to-life stories of Filipinos who affirm courage, resilience and perseverance in surpassing life challenges.
Children also learned about good values in ABS-CBN programs like “Super D” and “Wansapanataym,” a top-rater during weekends, while “Goin Bulilit” encouraged them to laugh and have fun. Kids also found a new show where they can learn about the environment, culture, arts, and family in the new educational show “Oyayi,” and found new role models in Awra and Onyok of “FPJ’s Ang Probinsyano,” as well as in the kids from the new daytime series “Langit Lupa.”
Through the game, variety, and reality shows, Filipinos witnessed as one family the honing of talent and the fulfillment of dreams in programs like “It’s Showtime,” “ASAP,” “Minute to Win It,” “The Voice PH,” “The Voice Kids,” “Dance Kids,” “Pilipinas Got Talent,” “I Love OPM,” “We Love OPM,” and “Celebrity Playtime.”
They also got to enjoy conversations in talk shows like “Magandang Buhay,” “Tonight with Boy Abunda,” and “Gandang Gabi Vice,” and laughed in unison while watching “Banana Sundae” and “Home Sweetie Home.”
ABS-CBN News has also led in keeping the public informed and enlightened on the most important issues in the country with “TV Patrol” as the number one newscast in the country, while the “Pilipinas Presidential Debate 2016” it mounted also turned out to be the highest-rating program in 2016 so far with 40.6% last May. Beyond news and information, it also served thousands of Filipinos in events such as DZMM’s Grand Kapamilya event and the ABS-CBN News Christmas Family Fair.
Kantar data also show that 17 programs produced by ABS-CBN made it to this year’s Top 20 most-watched programs. These are “Pilipinas Presidential Debate 2016 (40.6%), “FPJ’s Ang Probinsyano” (40.3%), “The Voice Kids” (37.6%), “Pangako Sa ‘Yo” (34.3%), “Dolce Amore” (33.8%), “Meron Akong Kwento Ang Himig ng Buhay Ko concert (32.9%), “Pilipinas Got Talent” (31.9%), “Dance Kids” (31.0%), “MMK” (30.9%), “Wansapanataym” (30.9%), “TV Patrol” (30.7%), “Pinoy Boyband Superstar (30.0%), “MMK 25th Anniversary” (29.9%), “Halalan 2016 Ang Huling Harapan” (25.7%), “Home Sweetie Home” (25.3%), “Magpahanggang Wakas” (24.5%) and “Goin’ Bulilit” (23.4%).
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
Kantar Media is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.