Coke pays tribute to unsung heroes in this year’s Coca-Cola Christmas Concert which was held at the SM Mall of Asia Concert Grounds on Saturday, December 3, 2016.
The event, which started at 4:00pm until midnight last Saturday, was dedicated to #TagahatidPasko or the unsung heroes: those people who go out of their way to make Christmas more special for us. They are those who, instead of being with their loved ones on December 25, are still doing their jobs to make Christmas happen for everyone else. They are the drivers, security guards, waiters, sales ladies, house help, policemen, etc.
That’s why before the Christmas rush begins, Coke treated these unsung heroes with fun activities, photo opportunities, and live entertainment at the meaningful event. And for the rest of us (majority of us) who have the leisure to celebrate Christmas day in any way or time we want, we are reminded to be grateful to our #TagahatidPasko.
Here are the various activities and photo opportunities that Coke prepared for the unsung heroes:
The concert which started at 4:00pm featured live performances from Grace Note, Autotelic, Gloc-9, Callalily, Sandwich, Reese Lansangan, and Rico Blanco.
And around 8:00pm, Coca-Cola ambassadors Bailey May, Ylona Garcia, Enchong Dee, James Reid, and Nadine Lustre took center stage one by one to perform and inspire the audience to recognize and show their appreciation to their own #TagahatidPasko.
Here are some videos from the event:
Bailey May – “Gusto Kita”
Ylona Garcia – “Dance with My Father”
Enchong Dee – “Telenovela”
James Reid and Nadine Lustre – “Closer”
Bailona Greets Their Fans
Enchong Dee – “Di Ko Alam”
And finally, check out this heartwarming commercial dedicated by Coca-Cola to all #TagahatidPasko: