Now on its 23rd year, the annual two-day Pistahan Parade & Festival in Yerba Buena Gardens remains one of the largest Filipino cultural celebrations in the U.S. This year, it celebrated the theme of “Journey to the Heart of SoMA Pilipinas” as in April, the San Francisco Board of Supervisors officially designated a Filipino Cultural Heritage District in the city’s South of Market neighborhood. The designated area was named SoMA Pilipinas – bounded by Second, 11th, Market and Brannan streets.
The DanRich loveteam with Gel Santos Relos and Henni Espinosa of Balitang America and Austin Castro, Katrina Jayne Dimaranan and Hannah Nicole Tolentino of Adobo Nation.
ABS-CBN The Filipino Channel (TFC) underscored its longstanding partnership with organizer Filipino American Arts Exposition (FAAE) by participating in full force at the parade on Saturday and bringing the TFC Hour live on Sunday, headlined by the loveteam of Daniel Matsunaga and Erich Gonzales (DanRich) from the very popular TFC teleserye, “Be My Lady”. The real and reel life couple thoroughly charmed the crowd with their down-to-earth ways, high energy and eagerness to interact with the thousands of fans who came to watch them.
TFC Executive Producer Eric Pugeda livens up the TFC parade contingent.
Below are scenes from the two-day event captured by Neil Enriquez, Franz Bonifacio, Maile Llaneza, Mimilanie Dayo, Roger Ramirez and Nerissa Fernandez.
ABS-CBN Foundation International Managing Director Jerry Bennett leads his team at the parade.
ABS-CBN North America Head of Ad Sales, Trade Marketing & Events Ricky Resurreccion proudly plays the role of Philippine flag bearer
for the Golden Gate Garrison of 501st Legion of Stormtroopers, the world’s largest Star Wars Costuming Group which also does charity work.
Beside him is Jay Valera, flag bearer for the GGG 501st Legion.
ABS-CBN Global Head of Carriage and North America Regional Marketing Director Jun Del Rosario
addresses the crowd at the opening ceremonies.
From Left, Pistahan’s Executive Producer Ken Marquis, FAAE President Al Perez and ABS-CBN North America Managing Director Olivia De Jesus.
The crowd that attended the TFC Hour at Pistahan
Backstage during the TFC Hour are from left, ABS-CBN Global Head of Corporate Affairs & PR Nerissa Fernandez, ABS-CBN North America Managing Director Olivia De Jesus
And ABS-CBN Foundation International Managing Director Jerry Bennett.
The FilAm Star crew of Trina Palana-Soledad, Gary de Guzman and Edwina Aniag interviewing ABS-CBN North America Managing Director Olivia De Jesus backstage.
TFC Dealers Jun Pacifico and Aleli Cabunoc share with the crowd the on demand experience of TFC on IPTV.
Gold and Silver Medalist of World Championship of Performing Arts 2015 and 2016 JanElle Feraro, 11, wowed the audience with her vocal range and polish.
Daniel Matsunaga walks through a sea of people as he went down the stage to be with the fans.
Host Rey Kilay, Daniel Matsunaga and Erich Gonzales pump up the crowd with their numbers.
Erich Gonzales and Daniel Matsunaga encourage audience participation with the May Tatlong Bibe dance contest.
Erich Gonzales and Daniel Matsunaga encourage audience participation with the May Tatlong Bibe dance contest.
Erich Gonzales takes selfies with the adulating crowd.
DanRich loveteam sings the theme song of “Be My Lady”.
The TFC Marketing team celebrates with DanRich after the Meet and Greet.
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