If you are an eighties girl like me, you would definitely remember one of the LSS-inducing Jollibee jingle “I Love You, Sabado”. First launched in 1987, this iconic tune used for its commercials have reminded and encouraged families to make weekends family bonding time and is considered one of the most well-loved and successful campaigns to ever hit the country!
This year, Jollibee; the country’s leading fast food chain and home of happy memories for many Pinoys, is reviving this well-loved tune. Giving this generation some “happy thoughts” this iconic “I Love You, Sabado” song has been rewritten and given a fresh arrangement.
“Our ‘I Love You, Sabado!'” campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message holds true in this day and age. Amid the hustle and bustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the people who matter most – our family,” said Jollibee Vice President for Marketing Harvey Ong.
Jumpstarting the ‘I Love You, Sabado’ campaign, six flagship Jollibee stores nationwide simultaneousy held the launch at exactly 8:00 am last July 4, with tons of freebies and surprises for customers who will come with their families. Not only that, they were treated to free langhap-sarap meals, games and fun activities, while highly entertained with the arrival of Jollibee Ambassadors and mascots in each of the runs.
Gracing the new Jollibee Las Piñas were Yumbassadors Kiefer Ravena, Arnold Van Opstal, and Alyssa Valdez. Rock Icon Bamboo performed in E. Rodriguez while up-and-coming star Emmanuelle Vera led the kick-off the event at Jollibee Talomo in Davao.
The Voice Kids finalists and Jollibee Kids Club endorsers JK Labajo, Lyca Gairanod, and Darlene Vibares delighted fans in Jollibee Iba Zambales, San Pablo Plaza and Parkmall Mandaue respectively, and gave their own versions of the popular jingle.
“Jollibee is going all-out in this campaign in line with our goal of engaging even more Filipino families across the country. We will make this a yearly advocacy by enjoining the whole nation to celebrate every first weekend of July thereafter as a National Family Bonding Weekend. Then and now, this is what our brand proudly stands for,” said Ong.
Watch the refreshed “I Love You Sabado!” TVC below: