SM Aura Premier Unveils 7th IMAX Theater in PHL

The newly opened SM Aura Premier in Taguig launched the 7th IMAX Theater in the Philippines on May 17, 2013.

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Unveiled on May 17, 2013, SM Cinema Aura houses two Director’s Club Cinemas with 48 seats each, a perfect venue for small gatherings and corporate events, and two digital theaters equipped with Dolby Atmos, a revolutionary sound technology that uses overhead and surround speakers, for a natural and a more realistic sound experience.

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The main highlight of SM Cinema Aura is the IMAX Theater, the 7th of its kind in the country, and the 4th in Metro Manila. The theater is designed to fill one’s field of vision and engulf one in cinematic surround-sound that is so powerful it’s almost tangible. Its features include a slightly curved movie screen that is several times larger than a standard theater screen, and seats that are angled for an unobstructed movie viewing.

SM Cinema Aura also includes a Snack Time outlet for delicious gourmet snacks one can bring inside the cinemas. Moreover, with SM Cinema e-PLUS Card loaded with VIP privileges, special promos, seasonal offers, quarterly raffles, and invites to exclusive events, movie-watching at SM Cinema Aura can be more fun, rewarding, and convenient.

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The Fort’s latest attraction–SM Aura Premier–is built to amaze with its world-class architecture. The new lifestyle hub is designed by Arquitectonica, a Miami-based architectural firm whose works span several continents from the City of Dreams in Macau to the Festival Walk in Hong Kong, from the Four Seasons in Dubai to the NASA Columbia Memorial Space Science Learning Center in California. The architectural firm is also the designer of SM Mall of Asia, Mall of Asia Arena, and the upcoming SM Tianjin. Moreover, the elegant and luxurious interior of SM Aura is by EDGE Design, a firm based in Sydney, Australia. Mall goers are definitely going to admire the sophisticated style and ambiance that SM Aura brings.

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SM Aura Premier is located at 26th Street corner McKinley Parkway, Barangay Fort Bonifacio, Taguig City.

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