Dzmm.com.ph, which bested all entries in the Philippine Quill’s communication skills division, also received an Award of Excellence in the electronic and digital communication category for living up to the station’s slogan of being the first to deliver news and public service to Filipinos through the world-wide web.
In celebration of its 25th year in the broadcasting industry, ABS-CBN’s AM radio station re-launched its official website DZMM.com.ph to better provide news and public service to even more Filipinos, extending its reach to more netizens and global Pinoys. From 717,476 unique visits in the old website from October 2010 to August 2011, the new dzmm.com.ph hit to more than 3 million unique visitors in the same time period. Page views also jumped more than 100% from 4.9 million views to 9.9 million views.
DZMM also received an Award of Excellence for its annual fun run for a cause, “Takbo Para sa Karunungan Year 2012.” More than 4,000 runners turned up for the event, which was staged by DZMM for the 13th year now, that enabled the AM station to earn about P1 million from race kit sales and sponsorships for the benefit of 75 select scholars from areas devastated by the recent typhoons.
ABS-CBN Regional Network Group (RNG) won an Award of Excellence for its Choose Philppines campaign that was initially intended to showcase new tourism discoveries in the country and to enable and empower the audience to share their stories and experiences of their journeys. Choose Philippines then evolved into an online advocacy for Filipinos to express their love for a better country. Since it went live last April 2011 to Aug 2012, the website’s page views had reached about 2.4 million total page views with 791,272 unique visitors. Visits also averaged to 57,470 a month. Its campaign “Piliin Mo Ang Pilipinas,” with a popular theme song of the same title sung by Angeline Quinto and Vincent Bueno, was widely recognized by Filipinos worldwide. Even Department of Tourism Secretary Mon Jimenez asked Choose Philippines to help the DOT in their new “It’s More Fun in the Philippines” tourism campaign.
ABS-CBN Corporate Communications won an Award of Excellence for its online compeition “Kapamilya Hottie 2012” among its employees to promote healthy living and at the same time increase awareness and drive traffic to its employee intranet site called e-Frequency. The company-wide contest saw the participation of 16 hot female and male contestants from various ABS-CBN divisions and subsidiaries and successfully generated heightened interest among its internal publics. Through the contest, the intranet site hit a record high of 17,997 hits for 2012 or a 38 percent increase from 2011’s average hits of 13,056. It also created a virtual community internally as it sparked ABS-CBN employees to initiate their own campaigns to support their bets.
ABS-CBN Creative Communications Management won an Award of Excellence for the company’s summer station ID “Pinoy Summer Da Best Forever,” that highlighted the network’s beliefs and values and affirmed its role as responsible and influential media entity. The “Pinoy Summer Da Best Forever” generated positive feedback and created a viral hype urging Filipinos to create and upload their own versions of the station ID.
Lastly, ABS-CBN’s tribute to the Philippine Comedy King, “Salamat, Tito Dolphy,” won a Finalist award. The event marked the first public viewing of the comedy icon’s remains and a necrological service that looked back on his legacy as an entertainer and a Kapamilya. It instantly harnessed the company’s people and resources in just 12 hours and brought together Dolphy’s family, friends, colleagues, and even competing TV networks and media organizations. The event drew over 6,000 fans and was carried out on short notice with no glitches.
Overall, ABS-CBN is the most awarded TV network in this year’s Philippine Quill Awards with eight awards compared to TV5 with three and GMA7 with only one.
The annual gathering of the country’s top business executives was hosted by ANC anchors Ron Cruz and Melissa Gecolea. “Pilipinas Got Talent 3” grand finalist El Gamma Penumbra opened the program with their well-applauded shadow theater performance of Choose Philippines’ theme song “Piliin ang Pilipinas” while The X Factor Philippines finalist Daddy’s Home serenaded the crowd halfway of the show with their soulful renditions of “Against All Odds” and “I Believe I can Fly.”
The prestigious Philippine Quill Award is being given by the International Association of Business Communicators (IABC) Philippines and is awarded to communications programs and tools that exhibit clear objectives and strategies, creative executions and measurable benefits. It is considered to be the country’s most prestigious and relevant award for business communications programs.
IABC is a global network of more than 14,000 business communication professionals in over 60 countries. The Philippines is the first IABC chapter outside North America.