The brightest stars of ABS-CBN took time from their busy schedules and joined 70,000 people in the “09.30.2012 Run, Ride & Roll for the Pasig River” in Quezon City yesterday (Sept 30).

Trivia King Kim Atienza and actor Matteo Guidicelli ran in the invitational 21K CEO River Warrior Run together with Sen. Pia Cayetano, ABS-CBN chairman and CEO Eugenio ‘Gabby’ Lopez III, and Ayala Corp. president and COO Fernando Zobel de Ayala, while Kim Chiu, Maja Salvador, and Xian Lim took part in the 5K Morning Madness Run. Kuya Kim and Matteo also hosted and entertained participants in the post-race program that featured Sam Milby, Robi Domingo, Venus Raj, Jovit Baldivino, and Marcelito Pomoy at the Quezon Memorial Circle. Event organizer Kabit Bisig Para sa Ilog Pasig aims to raise P14 million in the run to start the clean-up in the esteros of Quezon City as a part of the seven-year rehabilitation of the Pasig River.

Photos: ABS-CBN Foundation, Jep Tagle, Doy Ongleo, Joy Germogenes, Clark Vinoya