ABS-CBN Rules TV and Radio Ratings

ABS-CBN continued to dominate nationwide primetime TV ratings in November with its strong line-up of shows with an average national audience share of 42%, or 11 points higher than GMA’s 31%, based on recent data from Kantar Media.

The Kapamilya network ruled the primetime block (6PM to 12MN) in Metro Manila with a national average audience share of 36% vs GMA’s 34%; Balance Luzon (areas in Luzon outside Mega Manila) with 44% vs 31%; the Visayas with 60% vs 19%; and Mindanao with 61% vs. GMA’s 15%.

Nine out of the Top 10 regular airing programs for November were from ABS-CBN and the only GMA show that made it was the blocktimer “Eat…Bulaga.”

“100 Days to Heaven” reigned supreme until its grand finale with its average national TV rating of 35%, while the new ‘Christmas-serye,’ “Ikaw ay Pag-ibig” placed second with an average national TV rating of 31%.

Newly launched “Toda Max” topbilled by Robin Padilla, Vhong Navarro, and Pokwang managed to be the number one sitcom in the land with an average national TV rating of 23%.

ABS-CBN also continued to dominate weekend TV ratings with “Maalaala Mo Kaya” leading the pack with an average national TV rating of 30%.

“TV Patrol” remained as the most-watched TV newscast with an average national TV rating of 28%, beating rival 24 Oras again, which only got 21%.

Other Kapamilya shows in the Top 10 are “Budoy” (29%), “My Binondo Girl” (25%), “Rated K” (23%), “Junior Master Chef Pinoy Edition” (23%), and “Wansapanataym” (21%).

Aside from television, ABS-CBN ruled the airwaves with its AM and FM stations beating their GMA rival stations.

Based on Nielsen Mega Manila Radio Audience Measurement’s data for October, DZMM is still the number one AM radio station in Mega Manila with an all-day audience share of 47%, which left behind GMA’s AM station, DZBB. Kapamilya FM station, Tambayan 101.9 also wins over its Kapuso counterpart with an all-day audience share of 22% vs Brgy LS FM’s 17%.

ABS-CBN registered a net income of P2.1 billion in the third quarter of 2011, while GMA Network reported only a P1.58 billion net income in the same period.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

Leave a comment

Your email address will not be published.