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TFC Shines with Historic Launch of New Global Affinity Campaign: ‘Tayo Ang TFC’

The Filipino Channel (TFC), the largest 24/7 in-language television network serving Filipinos all over the world, announced recently its first ever global affinity campaign that will be launched simultaneously in all regions where TFC is carried – a first in its 17-year history.

Tayo Ang TFC (We Are TFC) will kick off on April 3 via a new station identity (SID) on the show ASAP Rocks on ABS-CBN in the Philippines and on TFC in the U.S., Canada, Europe, Middle East, Asia-Pacific, Japan and Australia. Lending his voice to the new SID’s theme song, Tayo Ang TFC, is world-renowned singer Jed Madela, 2005 Senior Grand Champion Performer of the World at the prestigious World Championship of the Performing Arts (WCOPA) in Burbank, California.

The campaign highlights the common ground that TFC shares with Filipinos who migrated to other countries. It mirrors their life stories and experiences from the homeland to their struggles and achievements in their adopted land. It shows how TFC has become part and parcel of the Filipinos’ lives overseas – bringing joy, pride, a sense of home and family.

According to TFC’s Global Customer Engagement Head John-D J. Lazatin, “As we launch our new station identity, we look at ourselves from the eyes of our customers. To them, we are not just a channel and a provider of various services. Through the years, TFC has been a Kapamilya (family member) that helps lead brighter, happier lives wherever Filipinos choose to build their dreams. TFC is a beacon of light that will always journey with the Filipino as he brings out his own light into the world for himself, his family and his community.”

“Tayo Ang TFC emphasizes that no matter where we are, our common Filipino identity and experience connect us all together as one global community. That is what we are celebrating in this campaign,” said ABS-CBN Global COO Raffy Lopez. “TFC is The Filipino Community worldwide, people who bring the light of hope, joy and triumph wherever they may be.”

TFC has been recognized by the PromaxBDA World Awards for its outstanding SIDs: Silver Award for Isang Dugo, Isang Lahi, Isang Musika (One Blood, One Race, One Music) in 2005 and another Silver Award for Lipad ng Pangarap (Flight of A Dream) in 2006. The PromaxBDA Awards is the only competition organized by the international association of entertainment professionals to recognize excellence in Marketing, Design and Creative Content and serve as the industry standard for excellence.

Following the global launch of the Tayo Ang TFC SID this Sunday, the campaign will go multimedia, with expansive visibility on-air, online, on-print and on ground.

18 Comments on TFC Shines with Historic Launch of New Global Affinity Campaign: ‘Tayo Ang TFC’

  1. mateolia // April 4, 2011 at 2:29 pm //

    TFC shines talaga around the world! lalo na sa Middle East! I love IMORTAL!

  2. ALEX G. magpa psychiatrist ka na day!!!!!!!!!!!! parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre-rate ang gma!!!!!! wala ka nang mgagawa bka mag CARDIOVASCULAR OR PSYCHIATRIC DISEASE ka nyan!!! and puso mo day!! Says: April // April 3, 2011 at 1:26 pm //

    ALEX G. magpa psychiatrist ka na day!!!!!!!!!!!! parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre-rate ang gma!!!!!! wala ka nang mgagawa bka mag CARDIOVASCULAR OR PSYCHIATRIC DISEASE ka nyan!!! and puso mo day!! Says:
    April 3rd, 2011 at 12:38 pm

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    ALEX G. magpa psychiatrist ka na day!!!!!!!!!!!! parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre… …
    [Open ↓]
    [-]

    ALEX G.
    magpa psychiatrist ka na day!!!!!!!!!!!!
    parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre-rate ang gma!!!!!! wala ka nang mgagawa bka mag CARDIOVASCULAR OR PSYCHIATRIC DISEASE ka nyan!!! and puso mo day!!
    nakakatawa talaga ang mga kapams oo, dati kapag mataas ang rating sa kantar, all praise sila sa station nilang nanguuto, tapos nung mag number one na ang gma7 useless daw naman ang ratings na yan, at ngayon…no.4 si marian, wala na ulit kwenta…ahaha…kau na talaga…

    losers

  3. ALEX G. magpa psychiatrist ka na day!!!!!!!!!!!! parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre-rate ang gma!!!!!! wala ka nang mgagawa bka mag CARDIOVASCULAR OR PSYCHIATRIC DISEASE ka nyan!!! and puso mo day!! // April 3, 2011 at 12:40 pm //

    ALEX G.
    magpa psychiatrist ka na day!!!!!!!!!!!!
    parang sobra na ang obsession mu sa dos!!!! kawawa ka naman magre-rate at magre-rate ang gma!!!!!! wala ka nang mgagawa bka mag CARDIOVASCULAR OR PSYCHIATRIC DISEASE ka nyan!!! and puso mo day!!

  4. panis lagi ang kanguso!isama pa ang tv5! // April 3, 2011 at 4:45 am //

    tma buung middle east maka ABS-CBN TFC!

  5. Kapamilya ako forever !!!!

  6. siguradong gagayahin na namn kayo // April 2, 2011 at 11:15 pm //

    trend-setter talaga ang abscbn.laging ngunguna sa quality, creativity at sa rating.winner!

  7. PROUDLY FILIPINO // April 2, 2011 at 11:14 pm //

    PROUDLY FILIPINO.PROUDLY TFC-SUBSCRIBERS

  8. WAGI ANG TFC // April 2, 2011 at 11:13 pm //

    KUNG SAAN MAY PILIPINO, TFC ANG HANAP NG MGA ITO.

  9. jingdiv // April 2, 2011 at 8:59 pm //

    sa gitnang silangan, tfc ang inaabangan. PinoyTV wala sa kalingkingan kaya sa kangkungan ang kahinanatnan.

  10. tfc jeddah // April 2, 2011 at 8:52 pm //

    NO.1 dito sa Jeddah ang TFC!!!!!!!!!!!!!!!!!!!!!

  11. mestisa // April 2, 2011 at 8:42 pm //

    Number 1 sa Cebu ang ABS-CBN! At sa buong Visayas and Mindanao…kaya AGB walang dayaan sa tv ratings huh…hehe

  12. taif, saudi arabia // April 2, 2011 at 8:31 pm //

    NUMBER ONE DITO SA AMIN ANG TFC! MABUHAY ABS-CBN!

  13. daphney // April 2, 2011 at 7:58 pm //

    Abs vs. Gma

    Judy ann – claudine = judy ann syempre, young SUPERSTAR! claudine nalaos nung lumipat.

    Piolo – dingdong = tabla lang, pro piolo is already a LEGEND!

    Angel – marian = both are super sikat and successful, pro si angel may BEST ACTRESS award na. So its an actress vs. a star.

    John lloyd – dennis trillo = masyadong mismatch, kaso wla na silang best actor eh.. Wala din silang BOK. Alangan nman si vic sotto.

    Sarah G – rachelle ann = ang layo SOBRA!!! Sori wla na kc ako mahanap na iba eh, limited lang sa kabila, alangan nman si biray! Eh di nman pop star yun, lalong di rin BOQ.

    Kim chiu – kris bernal = haha took me 5 mins to recall her name. Ang layo din sobra!! wla din ako mahanap pra ipantapat kay PRIMETIME DRAMA PRINCESS kaya yan na lang. May shortage ata gma artist center nila!

    Gerald A – aljur = both sikat pro si gerald BEST ACTOR na. Hindi wooden acting.

    Bea A – jennylyn = wala akong mahanap na maipantapat kay bea sa actingan eh. Any suggestions? ung BOQ dapat ha.

    Sam milby – richard g = pareho sikat pro si richard matagal na sa showbiz, and it only took 2-3 yrs for HEARTTHROB sam to reach stardom! tatak ng star magic yan.

    Anne C – heart = both pretty pro anne now has a lot more tv commercials and endorsement than heart. thats a fact! Ang nag-iisang DYOSA!!!

    Toni g – jolina m = ahm…ahm..may MULTI-MEDIA star ba sila? Si marian sana, kaso hindi pala magaling mag host yun, dapat yung witty at magaling magsalita like toni.

    Angelica P – rhian ramos = another example of “an ACTRESS vs. a star”..wait, star nba si rhian?

    Kc concepcion – carla abellana = wla na talaga ako maisip pantapat yan na lang, mga kapuso suggest kayo!

    Kathryn b – nita negrita = sori di ko matandaan name nya! Queen of tweens vs. MARA of the phenomenal and NUMBER ONE show!

    Boy and kris – joey and lolit = KING AND QUEEN OF TALK!!

    eto pa..

    echo
    coco martin
    jake cuenca
    maja s.
    erich
    enchong
    vice ganda
    derek
    christine r.
    andi
    zanjoe
    shaina
    iya v.
    diether
    luis
    melai
    john prats

    “abs-cbn home of the biggest and the brightest stars”

  14. infinity sub zero // April 2, 2011 at 7:20 pm //

    Magik Palayok failed to beat Mula Sa Puso in the nationwide survey of AGB Nielsen. Captain Barbell unmatched Mutya and Minsan Lang Kitang Iibigin.

    March 28 AGB NUTAM
    Magik Palayok (GMA-7) 16.6% ; Mula Sa Puso PILOT (ABS-CBN) 17.1%
    Captain Barbell PILOT(GMA-7) 23.6% ; Mutya (ABS-CBN) 33.6% and Minsan Lang Kitang Iibigin (ABS-CBN) 31.2%

    March 29 AGB NUTAM
    Magik Palayok (GMA-7) 15.4% ; Mula Sa Puso (ABS-CBN) 16.9%
    Captain Barbell (GMA-7) 19.3% ; Mutya (ABS-CBN) 32.9% and Minsan Lang Kitang Iibigin (ABS-CBN). 30.8%

    March 30 AGB NUTAM
    Magik Palayok (GMA-7) 15.1% ; Mula Sa Puso (ABS-CBN) 17.4%
    Captain Barbell (GMA-7) 19.2% ; Mutya (ABS-CBN) 33.8% and Minsan Lang Kitang Iibigin (ABS-CBN) 32.2%

    March 31 AGB NUTAM
    Magik Palayok (GMA-7) 15.3% ; Mula Sa Puso (ABS-CBN) 17.6%
    Captain Barbell (GMA-7) 19.7% ; Mutya (ABS-CBN) 32.4% and Minsan Lang Kitang Iibigin (ABS-CBN) 32.2%

  15. TFC-KUWAIT // April 2, 2011 at 5:19 pm //

    REPOST KO LANG ..

    kaya debt free ang gmeewww kac

    1. takot clang mangutang dahil mahihirapan magbayad
    2. ayaw cla pautangin kac maliit ang assets.
    3. ayaw gastusan ang mga artista kaya intact pa rin ang pera
    4. mababa ang talent fee ng halos lahat ng mga artista nla kaya mababa ang expenses..puro starlet..
    5. gus2 na sanang magexpand kaya lng hindi kaya ng budget, tiis nlng sa bulok na gamit..pati artista bulok..

  16. JKapamilya // April 2, 2011 at 4:11 pm //

    Good Job ABS-CBN!!

  17. products we must not support! HINDI NA KAMI NA WIWILI SA INYU! // April 2, 2011 at 3:42 pm //

    Yakult, Unilever, Bench, Mang Inasal, Camella–A Vista Land Company, CDO Karne Norte, Belo Medical Group, and Cebuana Lhuillier

  18. Yakult, Unilever, Bench, Mang Inasal, Camella–A Vista Land Company, CDO Karne Norte, Belo Medical Group, and Cebuana Lhuillier. // April 2, 2011 at 3:42 pm //

    products we must not support! HINDI NA KAMI NA WIWILI SA INYU!

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