GMA-7 Hits P14.29B Revenues in 2010, Tops February NUTAM Ratings

GMA-7 ends 2010 with revenues of P14.299 billion; closes February 2011 with 34.2 points vs ABS-CBN's 32 points in NUTAM ratings of AGB Nielsen Philippines.

Broadcast giant GMA Network, Inc. (GMA) remained steadfast as it capped financial performance in 2010 with revenues of P14.299 billion, half a billion higher than a year ago.

Net profits likewise registered a slight improvement at P2.821 billion, inching up 2009 profit level by P2.576 million or 0.1 percent. The Company still managed to post bottomline growth amid a slew of difficulties it encountered last year.

Consolidated airtime revenues from all platforms climbed four percent to P13.193 billion backed mostly by political advertisements during the election period, which totaled P2.054 billion as against the P636 million booked in 2009. Revenues from international and subsidiaries operations, meanwhile, grew three percent to P1.107 billion.

Flagship business unit Channel 7 chalked in the biggest revenues worth P12.213 billion, P334.06 million or three percent over the preceding year’s P11.879 billion. GMA Radio inked its success story with revenues worth P535.60 million, or a sales hike of 43 percent as against 2009.

GMA International brought in subscription and advertising revenues worth P925.37 million, eight percent up from 2009’s P855.18 million on strong sales in the US, Canada, Middle East, North Africa, Asia Pacific and Europe.

Total operating expenses (OPEX) were up by P619.45 million or eight percent year-on-year to P8.461 billion. Production costs went up by eight percent or P338.53 million on account of the non-recurring election coverage as well as additional in-house produced programs in the weekday late afternoon grid and the weekend flagship entertainment variety program Party Pilipinas. The weekday primetime programs also had higher programming costs relative to their counterparts from a year ago.

General and administrative expenses (GAEX) were kept at a single-digit growth of eight percent to P3.733 billion. More than one third of the hike in GAEX was due to the spike in advertising and promotions to support the blitz in the regions and to hype the Company’s 60th anniversary.

The year finished with earnings before income, taxes, depreciation, and amortization (EBITDA) worth P4.711 billion, four percent behind 2009’s P4.889 billion. But the drop in non-cash expenses drove the net income to settle at P2.821 billion.

The Company paid out cash dividends to its shareholders amounting to P1.215 billion in December. It was the second payout of dividends for 2010–the first of which amounted to P2.187 billion disbursed in May. The Company need not rely on foreign loans or external funds to run its operations – it has enough reserves and remains debt-free to-date.

GMA Chairman and CEO Atty. Felipe L. Gozon, coming from a roller-coaster-like-ride in 2010, looks forward to a much more profitable year ahead with 58 percent of revenue targets already signed at the closing of last year.

Due to the proactive stance of its marketing arm, GMA Marketing and Productions, Incorporated (GMPI) headed by President and COO Lizelle G. Maralag, the Company already booked more than P7 billion worth of sales for 2011 as of December 2010.

GMA proved it can withstand the tests of times. I am confident the hard days are over and we can look forward to better times ahead. The entire organization – with footprints in regional, national, and international markets – is upbeat to exceed the records made in 2010 this 2011,” said Gozon.

GMA’s international channels – GMA Pinoy TV (GPTV) and GMA Life TV (GLTV) – both recorded double-digit growth in subscriptions by end fourth quarter 2010. GPTV’s subscribers were over 273,000 as of the mentioned period, up 16 percent year-on-year. Of this number, 125,000 are also subscribers of GLTV, increasing subscription rate by 17 percent from 2009.

On the other hand, GMA’s syndication sales and acquisition arm, GMA Worldwide, Incorporated (GWI), sold a total of US$687,629 worth of programs in 2010 to countries in Africa, Europe, and Asia.

On television, GMA surpassed ABS-CBN in national television ratings, based on the most recent data of Nielsen TV Audience Measurement – the broadcast industry’s more trusted ratings service provider.

According to the full February data [February 27 to 28 based on overnight ratings], GMA went further by 2.2 points in household audience shares in National Urban Television Audience Measurement [NUTAM] with 34.2 points versus ABS-CBN’s 32 points. GMA was also ahead of TV5 even if the latter’s 14.9 is doubled.

In Urban Luzon, which made up 77 percent of total television households nationwide, GMA ranked ahead of competition by huge margins. It finished its February programming with 37.9 household share points, 12.9 points away from ABS’ 27 points; and 21.2 points higher than TV5’s 16.7.

In viewer-rich Mega Manila, which has expanded coverage to include Batangas and Laguna since January 2011 and now comprise 58 percent of total television households nationwide, GMA had 39.4 share points, or a 14.3-point margin over ABS’ 25.1 points; and 22.1 points higher than TV5’s 17.3.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.

GMA Engineering Group, meanwhile, administered the renovation of Studio 5 at the GMA Network Center to suit the studio requirements of GMA News TV (GNTV). GNTV is the first and only free-to-air news and public affairs channel on VHF (Very High Frequency). Because it is on free TV, viewers do not need to pay a cable service provider to get the latest news and information.

The Group also provides the technical backend in the Company’s on-air operations. Just recently, it began the site preparations to run the media asset management system (MAMS) – by far the most sophisticated filing system in local broadcast bought at US$4 million. GMA Engineering likewise reinforces the Network’s regional presence thru constant improvement of the signals of its 21 television stations in Luzon, 12 in Visayas, and 13 in Mindanao.

In the 2010 Metro Manila Film Festival (MMFF), GMA Films with Imus Productions produced the top grosser Si Agimat at Si Enteng with box office receipts of about P175 million.

17 Comments on GMA-7 Hits P14.29B Revenues in 2010, Tops February NUTAM Ratings

  1. tfc fan, L A // March 16, 2011 at 1:32 am //


    Tumpak ka jan. Wala ang gma nyan,Iba ang basehan nila ng pagiging no 1 lol. Pag hirap ang agb na baguhin ang result ng data, di muna maglalabas ng ratings ng isang linggo…tapos biglang lalabas na mataas na ang ratings ng gma. Eh sino ang di mag iisip ng di maganda nyan lol.ano yun, ..Sir/Madam:the rating is sick, call agb really quick! Lolol

  2. Ang mga kanguso wala ng makitang ibato sa abs kundi utang, kasi alam nila na milya milya ang lau nga abs sa kanila ha ha. Kaya lang lumalabas tuloy ang pagiging ignorante ng mga kanguso tulad ng 3D at nahologram effect pa lol.

  3. @ 652

    Ay tanga! Ang assets ng abs ay 34 billion pano naging lubog sa utang? 10 billion lang ang utang nila hay mahirap mg explain sa taong tanga lol.pag binayaran nila un they still have 24 billion. Huwag magpakatanga nakakahiya!

  4. madlang pipol // March 15, 2011 at 11:44 pm //

    trending na nman si utoy sa twitter knina! si utoy na hindi pa lumabas nag trend na.. si lenita na nagpakita saglit kay gary trending na! yan ang isa sa paraan pra malaman kung sino ang sikat, pinapanood, at tinututukan! grand finals ng TP pro si buildex (PGT) ang nag trending topic! yan ang tatak ABS CBN, ang mga tao ang nagpapatunay, hindi yung station or ang ratings ek-ek na madaling manipulahin!

  5. Dadarwin19 // March 15, 2011 at 5:26 pm //

    Hay naku alam nyo walang sense ang mga debate dito grabeh kala nyo b ikauunlad yan ng pilipinas d nyo b alam na lahat kayo may utang sa laki ng utang ng pilipinas eh ang pinagaawayan nyo eh mga walang kwentang debate kung cno mas maganda infact s tingin both gma and abs are far more behind pagdating sa pagproduce ng quality shows nkakatsamba minsan pero un na un kung ako sa inyo susuportahan ko parehas ng parehas umangat and one last thing grow up at mag trabaho kau kung wala kayong magandang sasabihin sa isatisa mind aswell sit on a corner and SHUT THE HELL UP

  6. Anonymous // March 15, 2011 at 3:37 pm //

    gma bulok network si gozon mayabng namn talaga yan

  7. Anonymous // March 15, 2011 at 10:22 am //


    free to air news channel ang handog ng GMA para sa pilipino dahil hindi mukhang pera ang GMA di tulad ng abs gusto lahat may bayad kaya lalong naka KARMA, kaya nga di na makaahon sa sandamakmak na UTANG……..

  8. Anonymous // March 15, 2011 at 10:20 am //


    dapat lang ipagyabang at ipagmalaki ng GMA ang kanilang kinita dahil galing sa sipag at tyaga nila iyon e ang abs dahil sa pagka GANID kaya nagkabaon baon sa UTANG>>>>>>>>

  9. starmometer sucks // March 15, 2011 at 9:28 am //

    for 2nd in a row olats n nmn s kaso ang laosdos…

    talo s kaso against Mel ‘n Jay

    now s copy infringement agains GMA…

    I can’t wait yung kaso ng GMA against ABS yung sinabi nila n nandaadya ang GMA s AGB ratings…tandaan mga kupalmilyucks ang hinabla ng ABS ang AGB not GMA pero ang GMA ang naghabla s ABS…wow can’t wait for the verdict…

  10. ang yabang tlga ng gma kung mglabas ng financial info trying hard mki-level sa mga lopezes ay bulok naman mga may-ari nila….mga “virtually unknown” mga social climbers hahaha mukha kayong basura pag-itatabi kyo sa mga lopezes….

  11. dapat lang free-to-air channel ang news channel ng gma kasi mga poor nmn viewers ng gma, hndi kayang mgsubscribe ng cable network service hahaha…hindi nga bumebenta mga pelikula nila….all little over P300 lng ang sine pero hndi pa sila mka-afford…marami silang viewers puro nmn squatters kya sa abs n ngco-commercial ang mga bigtime products kasi alam ni “can afford” ang viewers ng abs-cbn…

  12. abs cbn prin panalo. Di tutuo ang ratings na yan. Sikat ang mga artista sa abs ndi tulad sa gma ndi kilala ang mga artista. Khit anong gawin ng gma talo prin

  13. palabas na naman to ng GMA7. Ang AGB Nielsen naman mandaraya –sinabihan lang na wag maglabas ng ratings nang mag umpisa ang show ni Coco Martin, ayun wala nang lumabas na report sa mga ratings! AHAHAHA ayaw ba nilang makita na puro programs ng ABSCBN ang nasa listahan? ayaw ba nilang ipakita ang KATOTOHANAN? Akala ko ba TAHANAN ng KATOTOHANAN ang GME7? Kadiri talaga ang istasyong kinaroroonan ni Marianne RiveraZ, ano kaya nangyari sa ads niya na SMDC? Ibig lang ba sabihin nito,ang mga ADVERTISERS ay MAS naniniwala sa ABSCBN kasi si ANNE Curtis na ang BUMANDERA sa mga billboards? KAWAWANG GME7. Kahit post kayo ng post ng mga ganitong PABANGO, kung ang mga artista niyo ay di naman kilala ng mga tao, walang kuwenta! Ibig lang sabihin nun, di kayo pinapanood! NIYAHAHA Stop Dreaming Kanguso!

  14. GME LUBOG NETWORK...baon sa utang na 2.8billion php. wala ng ADS puro plugging nalang ang GME..wala ng ADS...lubog network..nilayasan ng advertisers..ABS-CBN daming ADS..go count sa ADS kasuso // March 15, 2011 at 5:09 am //

    dami pa rin ang ADS ng ABS-CBN both daytime ang primetime..

    GMEwww hindi naniniwala ang mga advertisers sa nnyo kasi mandaraya ang GMEwww basurang network..GME DWARF NETWORK

    ABS-CBN -giant network….

  15. GME LUBOG NETWORK...baon sa utang na 2.8billion php. wala ng ADS puro plugging nalang ang GME..wala ng ADS...lubog network..nilayasan ng advertisers..ABS-CBN daming ADS..go count sa ADS kasuso // March 15, 2011 at 5:08 am //

    dami pa rin ang ADS ng ABS-CBN both daytime ang primetime..

    GMEwww hindi naniniwala ang mga advertisers sa nnyo kasi mandaraya ang GMEwww basurang network..GME DWARF NETWORK

    ABS-CBN -giant network..

  16. Anonymous // March 15, 2011 at 3:03 am //

    ke may magpautang o wala UTANG at UTANG pa rin ang lalabas, kawawang abs di na makaahon sa UTANG……..

  17. Anonymous // March 15, 2011 at 3:02 am //

    kawawang abs, talunan as in talunan, BAON pa sa UTANg.kahit anong reason nyo UTANG at UTANG pa rin yan….

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