‘Nita Negrita’ Trumps Rival Program in Mega Manila and National TV Ratings

From February 14 to 22, the Kapuso program tackling the interesting journey of a young Filipina-African American, consistently outranked the competition with remarkably high numbers.

GMA-7’s newest afternoon drama Nita Negrita topbilled by fast-rising teen star Barbie Forteza debut strongly as demonstrated by its consistent high numbers according to ratings data from more trusted research agency Nielsen TV Audience Measurement.

Nita Negrita posted an average household share of 52.2 percent in Mega Manila, 31 points higher than its competitor’s 21.2 percent. In Kantar Media’s report, the Kapuso saop also emerged victorious in its timeslot.

Following the theme of Kirara and Bakekang, both top-rating shows that featured dark skinned children as central characters, Nita Negrita aims to inspire televiewers to look beyond a person’s physical attributes and place greater importance on what lies within them.

Despite being different, Nita’s character remains very positive. She would rather focus on her innate skills and talent, and uses them to her advantage, excelling in gymnastics, making peers admire her and look past the color of her skin,” says creative director Jun Lana.

Nita maintains a happy disposition even through challenging times. She also plays a pivotal role in repairing the relationships of the adult characters around her. In the end, her endearing ways would debunk stereotypes on people with dark skin and make the people in her community hold her in high esteem,” he adds.

More than just shedding light on racial issues, the story focuses on the main character’s search for her real parents, her yearning for belongingness, and her journey towards self-realization. Like any other teen, she just wants to belong,” ended Lana.

As one viewer shares, “Akala ko nung una, inaapi nila yung mga maiitim. Pero nung napanood ko na, narealize ko na hindi naman pala. Nakaka-inspire ang kwento at kapupulutan ito ng mga magagandang asal.”

Nita Negrita airs weekdays after Alakdana on GMA Dramarama sa Hapon.

1 Comment on ‘Nita Negrita’ Trumps Rival Program in Mega Manila and National TV Ratings

  1. Diana Mendoza // March 10, 2011 at 1:27 pm //

    By the way, I had my husband read some of the replies since my Tagalog is limited…Is this a reply room about Nita Nigrita or just a place to write randome thoughts? Pardon me asking, but I really would like to get an answer to my question about the music and not a commentary on what I know about PI after 37 years of making yearly trips there.

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