ABS-CBN Bags Six Philippine Quill Awards

"DZMM Kapamilya Shower Na" wins Philippine Quill Award of the year!

ABS-CBN Corporation bagged a total of six awards, including the coveted top prize the Philippine Quill Award of the Year for Communication Management for its novel and noble disaster response program “DZMM Kapamilya Shower Na,” which beat 12 other excellence awardees in the category at the 10th Philippine Quill Awards held recently at the Crowne Plaza.

Broadcast journalist Ted Failon, ABS-CBN Head of Manila Radio Peter Musngi, and DZMM station manager Marah Faner Capuyan received the top award, which was introduced for the first time in the annual awarding organized by the prestigious International Association of Business Communicators (IABC) Philippines.

“DZMM Kapamilya Shower Na,” which also received an Award of Excellence in the Special Events category, was initiated by ABS-CBN’s AM radio station as an immediate response to help the typhoon Ondoy victims by turning a 20-foot container van into a mobile shower facility that benefitted thousands of typhoon and calamity victims cramped in evacuation centers insufficient or unhygienic toilet facilities. The mobile shower van has 12 fully tiled cubicles with shower heads and mirrors and deployed to areas struck by calamaities to help victims.

ABS-CBN News and Current Affairs’ “Boto Mo, iPatrol Mo: Ako ang Simula” won an Award of Excellence in the Multi-Audience communication category for starting a bigger movement that didn’t only empower Filipinos to use technology to report electoral fraud, but also encouraged Filipinos, especially the youth, to instigate changes from their own homes and communities and to participate in the 2010 elections by registering to vote and patrolling the vote.

“Boto Mo, i-Patrol Mo,” which was also a finalist in the Philippine Quill Award of the Year for Communication Management, is a multiplatform campaign that triggered a spike in voter registration and created wider awareness on election issues and candidates. It was marked by monthly nationwide BMPM days, citizen journalism workshops, several leadership forums and debates, election specials and a concert

Through BMPM, ABS-CBN broke the news on the Maguindanao massacre, considered as the deadliest act against journalists in the world. It was a Boto Patroller who first sent a picture from the crime scene. By Election Day, BMPM already had 81,000 citizen journalists (Boto Patrollers) patrolling from every city and province in the nation.

ABS-CBN received three Awards of Merit for its “2009 Annual Report” for publications design, “Estero De Paco Clean-Up” for the Economic, Social & Environmental Development category and “Bro, Ikaw ang Star ng Pasko” for the marketing communications category.

ABS-CBN Foundation Inc. launched the first phase of the seven-year Pasig River rehabilitation by focusing on the the clean-up of Estero de Paco – one of the tributaries of Pasig River system and the perfect example of the state of the river on a small scale. AFI forged partnerships with government and private sectors in relocating informal settlers, putting up facilities to convert wastes into useful materials, applying technologies to clean the water bodies, mobilizing the community to maintain the cleanliness of river, utilizing the power of media to give progress reports and organizing annual marathons to make a statement in reviving the river.

ABS-CBN took the duty of aiding the restoration of hope, unity, and healing of our nation during Typhoon Ondoy by launching a “Bro, Ikaw ang Star ng Pasko” Christmas Campaign, which included the hit Christmas song that painted a picture of a country rising from devastation and became an anthem for hopeful and united people willing to help, rebuild, and move on. The integrated marketing communications campaign also involved the selling of Parol ni Bro, parol-lighting ceremony, viewers’ promo, Christmas special and bazaar.

The 2009 ABS-CBN Corporation Annual Report described the company’s vision and mission and how these were fulfilled by the breadth and scale of the Company’s businesses in terms of content creation as well as distribution during the year. More importantly, it provided its intended audiences with timely and accurate reporting of the financial and operating performance for the year ended December 31, 2009, in line with the best practice corporate governance principles of fairness, accountability and transparency.

Crooner Richard Poon, fresh from the success of his concert recently at the PICC, performed the song “What a Wonderful World” to the delight of the audience, composed mostly of executives from the country’s top corporations. ABS-CBN’s “Showtime” grand finalist Enlighten black theater wowed the crowd with its production number depicting the evolution of communication.

The prestigious Philippine Quill Award is being given by the International Association of Business Communicators (IABC) Philippines and is awarded to communications programs and tools that exhibit clear objectives and strategies, creative executions and measurable benefits. It is considered to be the country’s most prestigious and relevant award for business communications programs.

IABC is a global network of more than 14,000 business communication professionals in over 60 countries. The Philippines is the first IABC chapter outside North America.

20 Comments on ABS-CBN Bags Six Philippine Quill Awards

  1. Ricsky kulang kulang ka ba?well kaya naman pala mahina ka pumik up ng paliwanag heheheh.ang Bangko di nila isusugal ang pera nila kung lugi ang Dos sino bang bangko ang magpapautang kung alam nila na galing na sa pagkalugi ang Company ano yun walang kasiguruhan ang pera nila kung alam nila na walang kakayahang mag business ang isang Company?well it only shows na malaki tiwala nila sa ABS na mababayaran sila kasi alam nila na me ROI sila na kapalit sa pag papautang nila. simple arithmetic lang yan walang magpapautang sayo kung wala kang pambayad.

  2. saan ung site ng maka-boto nga????


    Tama ka janine… baka magbabalik ang mga fans ni ricsky sa susunod na taon…

  4. imortal always nakakabitin. sana habaan pa ang time slot

  5. proud 2 be kapamilya….
    imortal and noah,
    kristine, mara clara….
    perfect match bandila….
    tv patrol, kokey, at iba pa.
    mga show n maganda….
    comes from utang-utang…..
    inde gaya ng mga iba….
    survivor, grazilda….
    beauty queen, ilumina….
    24 oras, saksi, bantatay…
    kunong kumikita….
    d daw baon s utang ….
    s basura nmn nabibilang…
    yan ang kapupu….
    wla kwenta ….
    d marunong magkwenta….
    palibhasa… utak bangketa….
    kaya palabas nila d bumebenta…

  6. nkakatawa aman c ricksy the horsie!haha,iniwan sa ere ng nagiisang kakampi nyang c flo,bglang nwala,peo c horsie,d sumusuko,grabe,kalurky… Wala iba lumalabas s bibig kng hndi, utang, utang, utang! Parang galit na galit ka s w0rd na utang ah?cguro s utang ka rin lumubog?lol…

  7. Congrats Kapamilya…

  8. i’m proud to be a kapamilya!

  9. galing sa 60 countries? so pang International ang Standards din ng Philippine quill right? nice!! kudos!

  10. kaya naman pala. tapos tayo pa ang sinasabihang bitter…defense mechanism nga naman!

  11. Kapamilya The Best! // November 18, 2010 at 11:48 pm //


    meron naman silang nakuha kaso 2 awards lang hahaha kaya naghihimutok ang mga kanguso!!!!

  12. Kapamilya The Best! // November 18, 2010 at 11:46 pm //

    Dreaming of becoming the next Gabby Lopez, Manny V. Pangilinan (MVP), or Atty. Felipe Gozon? You’ll need more than P490 million to do so. At present, the big 3 television networks cost billions, with the newest major player TV5 costing MVP nearly P5 billion for 70% of the company. ABS-CBN is worth P41.6 billion while GMA Network is around P24.2 billion.
    by Kris Danielle Suarez,


  13. Wala sigurong napanalunan ang GMA sa Philippine Quill Awards kaya wala silang press release.

  14. Kapamilya The Best! // November 18, 2010 at 11:45 pm //

    Dahil number 1 ang Imortal Mega Manila man or Nationwide, nagplace ang Procter & Gamble kahapon sa kanilang 75th Anniversary 250M worth of ads. Sa Sunday’s Best mapapanood ang Anniversary presentation na ito ng P&G.

    yan dagdag na naman sa Income ng ABS yan LOL

  15. tama! number 1 tagapagkalat ng bitter virus ricksy and flo. asan na ba sila nang maikasal? i wonder kung anong kalalabasan…baka all throughout the day nagpapalitan ng masasamang salita. dun sila magaling diba?

  16. world class abscbn///

  17. TAMA NA RICSKY // November 18, 2010 at 10:19 pm //

    Ano ba yan ricksy… ikaw ang nagpapalala ng BITTER VIRUS dyan…

  18. kapamilya d best cno k pra malaman nia…
    ng engot n c ricksky…

  19. hahaha….
    iba ako c michael bieber ako no….
    s facebook…

  20. huling hirit, di ako tanga, anonymous at kapamilya the best isa ka lang !!!! ha ha ha! bye bye !!!!!! anonymous!!!!

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