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AGB Report Says ABS-CBN is Also Involved in Contacting Panel Homes

AGB Nielsen has finally released its audit findings in the tv ratings row and according to their report released on January 15, 2008, ABS-CBN also contacted metered homes as part of their "promotional" activities in the Vizayas and Mindanao.


AGB Nielsen added that the promotional activity started out as “checking signal clarity” in metered homes afterwhich, the personnel will offer P300.00 cash monthly as well as groceries in exchange for loyal viewing of ABS-CBN shows.

As reported by GMA News:

GMA Network said it was even stated in the AGB report that, “A panel home member was being persistently asked that the AGB Nielsen meter be showed to them (ABS-CBN representative). The panel home member refused.”

AGB Nielsen said that they have excluded the exposed panels from the official ratings data and that viewing levels did not significantly change after the exclusion of the said panels. “Channels shares with respect to ABS-CBN, GMA and other channels remain after the comparison between the original and re-processed data was done,” AGB said.

AGB Nielsen also said that their coincidental survey confirmed that viewing trends/patterns for primetime and early evening blocks were consistent with Panel data in relation to GMA, ABS-CBN and overall viewing levels.

“Expected drops in average minutes for GMA and increases for ABS-CBN did not conform to actual observed average viewing minutes after contacted homes have been excluded,” AGB Nielsen said.

The AGB report, according to GMA Network, only shows how ABS-CBN has been attempting to confuse the public through the airing of false and distorted statements, which aims to portray ABS-CBN as an innocent victim of the alleged ratings manipulation.


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