Sparkle’s first-ever “fun run” is coming, and today’s contract signing at the Bulwagan ng Lungsod ng Maynila marks a pivotal moment in the program’s development. The event signals more than a performance schedule; it signals a collaborative effort to elevate Manila’s cultural landscape through a bold new initiative that brings together entertainment, tourism, and city leadership.
Present at the signing were some of the most influential figures in Philippine media and culture. GMA Network Senior Vice President Ms. Annette Gozon-Valdes, a prominent industry leader, stood alongside Sparkle’s own leadership as First Vice President Ms. Joy Marcelo. Joining them were RUNRIO Inc. President and CEO Mr. Rio V. De la Cruz and RUNRIO Inc. General Manager Mr. Andrew Neri, whose organizations bring a wealth of event-management expertise. Manila Mayor Isko Moreno Domagoso attended as a key advocate for the city’s cultural and social initiatives, underscoring municipal support for Sparkle’s ambitious plans. Also present were Ms. Cristal Bagatsing, Director of the Department of Tourism, Culture and Arts of Manila, and Sparkle artists Mikee Quintos, Kristoffer Martin, Aira Lopez, and Royce Cabrera, whose involvement highlights the program’s artistic ambitions and commitment to showcasing Filipino talent.
Hosted by Martin Javier, the contract signing confirms Sparkle Run as a flagship project, with Sparkle spearheading and mounting the program in partnership with the Department of Tourism, Culture and Arts of Manila (DTCAM) as the venue partner. RUNRIO Inc. steps in as the event organizer, bringing professional standards in coordination, logistics, and execution. This arrangement signals a robust foundation for Sparkle Run, combining creative leadership with municipal backing and seasoned event management to ensure a compelling experience for audiences and participants alike.
As Sparkle moves from signing to stage, observers and fans alike will be watching for the unfolding program, inclusive of performances and appearances by its established artists. The collaboration environment, featuring government leadership, industry executives, and artistic talents, suggests a carefully curated showcase designed to resonate with local audiences while highlighting the vibrancy of Filipino artistry on a national stage. The #SparkleRun2026 tag captures the anticipation and forward-looking spirit of the campaign, inviting the public to follow developments, mark calendars, and participate in a cultural moment that ties together media, government, and creative excellence.
