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Following worldwide anticipation, multi-faceted trailblazer JENNIE releases her anxiously awaited new single and music video “Mantra†out today via Columbia Records/ODDATELIER.
Listen HERE. Watch the Tanu Muino (Dua Lipa, Harry Styles) directed music video HERE.
About the single, she commented, “It’s the perfect song to begin my new era. I think ‘Mantra’ will make my fans happy but also show a new side of me as a solo artist. The song was inspired by my time recording in Los Angeles and hopefully fans feel that energy – which is about being positive, being expressive, and being true to who you are. It’s energetic and empowering with a message for all of my ladies, women, and pretty girls out there to love yourself for who you are. This is your anthem.â€
“Mantra†ignites her next phase as an unapologetic and undeniable statement song. Between a hard-hitting bass line and bold beat, she confidently proclaims, “Sometimes girls just gotta have fun.†Accompanied by a stunning visual, the song definitely has all the makings of a blockbuster.
Regarding the LA centric video, she added, “It reflects the main theme of female empowerment and confidence. It was important for the overall vision to be consistent, and I love how it turned out. I’m so excited to finally put it out there.â€
“Mantra†arrives as the first song from JENNIE’s forthcoming solo album under the newly minted partnership of Columbia Records ODDATELIER.