Actor and entrepreneur Gerald Anderson has officially joined SOLORA as its newest Brand Ambassador, strengthening a partnership that began even before the formal endorsement.
The partnership was formalized on September 14 during the SOLORA Brand Ambassador Contract Signing and Showroom Blessing held at the company’s showroom in Lingunan, Valenzuela City.
Also present at the milestone event were SOLORA founders and husband-and-wife team Dr. Mary Cruz and Khelvin Cruz, together with ZK Summit Holdings executives, business partners, guests and members of the media.
The event also marked the official opening and blessing of SOLORA’s new showroom, highlighting the company’s growing presence in the Philippine glamping and outdoor hospitality industry.
What makes the collaboration with Anderson more significant is that the actor is already familiar with SOLORA’s products. His hospitality project, Trivera in Zambales, is powered by SOLORA, featuring the SOLORA Vista Glamping Tent.
The sailing-inspired structure is designed for resorts and nature-based destinations, making it a natural fit for Anderson’s growing interest in hospitality, outdoor living and destination development.
Speaking about his hospitality venture, Anderson previously shared:
“Happy to finally share something I’ve worked hard on, built and refined to be perfect from the moment you walk through the door.”
He also described the project as a journey he had been involved in “from the ground up.”
For the Cruz couple, Anderson’s firsthand experience with SOLORA products makes the partnership particularly meaningful. Rather than simply endorsing the brand, Anderson had already chosen to use SOLORA structures in his own resort project before becoming its official ambassador.
As Brand Ambassador, Anderson will represent SOLORA in selected advertising campaigns, digital and social media content, public relations initiatives, events, product campaigns and lifestyle productions.
Meanwhile, SOLORA continues to expand its product portfolio, offering geodesic domes, sailing tents, safari tents, A-frame glamping tents, bubble domes and event pavilion domes for resorts, tourism destinations, hospitality developments, private properties and other outdoor concepts.
For SOLORA, the partnership with Anderson reflects its vision of bringing professionally engineered glamping structures closer to Filipino resort owners, developers, entrepreneurs and property owners.
From being a SOLORA user at his own resort to becoming the face of the brand, Gerald Anderson’s partnership with SOLORA is built on firsthand experience—and a shared vision with the Cruz couple to further elevate outdoor hospitality in the Philippines.
