Release Date: 4 February, Wednesday
Release Time: 00: 00 (Local Store Turn)
Type: Single
Language: Japanese
Genre: Indie Pop
The five-piece band FIRST LOVE is Never Returned has officially released “WHAT’S UP?” alongside its music video, while also announcing guest artists for their first-ever two-man tour.
Based in Hokkaido, First Love is Never Returned is led by vocalist Kazuki Ishida, who studied vocals in New York. Known for his clear yet emotionally expressive voice, the band blends R&B-influenced grooves with pop and indie elements to create a genre-crossing sound.
Last year, the group gained attention after launching a new label partnership, appearing at major festivals including SWEET LOVE SHOWER, and selling out one-man shows across Tokyo, Osaka, and Sapporo.
Their first single of 2026, “WHAT’S UP?”, marks the first time guitarist/chorus member Arata Yamamoto has written and composed a title track. Built around his love of loop-based music, the song explores the repeating rhythms of everyday life within a mixture of alternative and pop influences.
The accompanying music video visually reflects this concept. Produced by fellow Hokkaido native Yosuke Yamaguchi (Koe Inc.) and directed by rising filmmaker Kengo Hanada, the MV captures daily life and emotional cycles through a fresh, cinematic style.
“‘WHAT’S UP?’ — how have you all been lately?
This is our first new song after a short break. We’re still living in Sapporo, working regular jobs, and making music within our daily routines. We poured those honest feelings into this track. Please listen to it again and again.
This will be our first two-man tour. Growing up in live houses, we’ve always loved the unique chemistry that happens when sharing the stage with other artists. We want everyone to experience that excitement with us.
2026 feels like the true beginning for FLiNR. We’re not stopping — walk this journey with us.”
— First Love is Never Returned
About First Love is Never Returned
First Love is Never Returned (FLiNR) is a five-member band based in Sapporo, Japan, blending R&B with contemporary pop influences. Known for their powerful and emotional vocals, FLiNR has made an indelible mark on the music scene since their debut. After a hiatus during the pandemic, they came back stronger, gaining widespread attention through viral media and key festival appearances. With a unique sound that mixes catchy pop melodies with emotional depth, FLiNR aims to become a leading force in the future of Japanese pop music.
