In a significant milestone celebrating excellence in marketing and sustainability, the Tambuli Awards has honored Century Pacific Food Inc. for its impactful programs that promote responsible business practices and community development. The awards, which recognize outstanding campaigns and initiatives that foster inclusive growth and environmental stewardship, awarded Century Pacific Food Inc. a Gold for Inclusive Growth and a Silver for Care for the Environment.
Spotlight on “Sustenido Bulanâ€
The company\’s notable achievement is the “Sustenido Bulan†program, a comprehensive sustainability initiative aimed at supporting small-town fishermen in Bulan, Sorsogon. This program exemplifies how corporate social responsibility can be intertwined with sustainable practices to generate tangible benefits for local communities and the environment.
Key Achievements of the Program
Reduction in Fish Rejection Rate: The initiative successfully achieved a 10 percent decrease in fish rejection rates, ensuring higher quality produce and better income for fishermen.
Job Creation: The program facilitated the creation of 850 new jobs, providing livelihood opportunities for residents of Bulan.
Increased Income for Fishermen: Over 200 fishermen experienced a boost in their earnings, contributing to improved living standards and community well-being.
Collaborative Efforts for Sustainable Fisheries
A cornerstone of the “Sustenido Bulan†program is its collaborative approach. Century Pacific Food Inc. partnered with local government officials of Bulan, Sorsogon, and the Bureau of Fisheries to implement sustainable fishing practices and ensure the long-term health of local marine resources. This multi-stakeholder effort underscores the company’s commitment to responsible sourcing and environmental preservation, aligning with global sustainability goals.
Advocacy for Responsible and Sustainable Practices
Through “Sustenido Bulan†and its broader corporate initiatives, Century Pacific Food Inc. advocates for responsible fishing, environmental stewardship, and inclusive economic growth. The program not only benefits the local community but also reinforces the company\’s dedication to providing quality, sustainably sourced food for Filipinos nationwide.
Amplifying the Message with Celebrity Endorsement
To amplify the impact of its sustainability efforts and promote Filipino pride, Century Pacific Food Inc. enlisted popular Kapamilya actor Joshua Garcia as a brand ambassador. Garcia actively supports the #LamangKaSaLigo campaign, which highlights the quality and freshness of Ligo Sardines, one of the company\’s flagship products. His involvement helps spread awareness about the importance of responsible fishing and the company’s commitment to sustainable practices.
The recognition from the Tambuli Awards underscores Century Pacific Food Inc.\’s leadership in integrating sustainability and inclusive growth into its core business strategies. The success of “Sustenido Bulan†demonstrates how corporate initiatives can drive positive change, empower local communities, and protect the environment. As the company continues to champion responsible business practices, it sets a commendable example for other brands in the Philippines and beyond.
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About Tambuli Awards:
The Tambuli Awards is an esteemed recognition body that highlights excellence in marketing campaigns and sustainability programs of brands and businesses, emphasizing social impact and environmental responsibility.