The powerhouse team-up made a significant breakthrough in Japan, landing a No. 2 peak on the Oricon Digital Chart and iTunes All Genre Chart
Global P-Pop powerhouse SB19 continues its global ascent with “TOYFRIEND,” a cross-border collaboration with top-selling Japanese group, BE:FIRST. The clubby R&B track serves as the latest single from their sophomore studio album, Wakas At Simula—released under Sony Music Entertainment.
Prior to the promotional push, “TOYFRIEND” has already made a significant dent across Japan’s leading digital platforms, debuting at No. 1 on MORA’s All Genre, International, and Hi-Res International charts, while peaking at No. 2 on the iTunes All Genre chart and No. 1 on its Pop chart, and No. 2 on Line Music Japan’s World Music Top 100 chart. The upbeat bop has reached the summit of the RecoChoku’s Hi-Res Single and Single charts, and reached No. 2 on the Oricon Digital Chart—a proof of the Filipino boy group’s strong surge of support from Japanese fans. Other chart placements in Japan include a No. 3 peak at Spotify Daily Viral chart, No. 6 debut on Billboard Japan Top Download Songs chart and No. 4 placement on Genius Japan Overall Song Chart.
Inviting listeners to the floor with its inescapable rhythm and polished production, “TOYFRIEND” pulls the best of both worlds from both Asian pop powerhouses. But above all that brimming energy is a narrative that explores the messiness of a situationship. It’s perfect for the summer: an infectious dance anthem that goes well with angst and frustration.
SB19’s JOSH explains, “[TOYFRIEND] captures the uncertainty of having feelings for someone while feeling completely confused if those feelings will be reciprocated in the first place. In this puzzling situation, one person can end up being treated as a toyfriend: caught between friendship and something more. The track reflects the ambiguity that comes with blurred intentions.”
For PABLO, “Toyfriend” became an instant favorite within the first few seconds of hearing it, with SB19 expressing confidence that it was the right song to pursue for the collaboration. “The sound carried a distinct energy that stood out from the start, making it an instant fit for the concept we were aiming for. Artistically, the track leans into a more edgy, slightly spicy, and sexy tone.”
The track was initially conceived as a completely new song for both SB19 and BE:FIRST, which became a key factor in shaping the overall concept of the collaboration. According to PABLO, approaching the project from a blank slate allowed both groups to align on a shared direction and explore a sound that reflects their combined artistry.
“This collaborative process enabled both groups to contribute meaningfully while ensuring the final output feels cohesive and authentic,” PABLO shares in a press statement. “Ultimately, the intent was to deliver a fresh and distinctive record that highlights the strengths and synergy of both SB19 and BE:FIRST.”
SB19’s JUSTIN adds, “When the opportunity to collaborate with BE:FIRST came up, we identified it as a track that best suited both BE:FIRST and SB19 in terms of style and direction. SB19 recorded the song at our studio, 1Z, while BE:FIRST recorded their parts in Japan. We ensured that members of our team were present during BE:FIRST’s recording sessions to provide guidance and maintain cohesion in terms of vocal direction and overall sound.”
SB19’s KEN pointed out that the collaboration began when he represented the country as Felip for prominent music showcase in Japan last year at the K-Arena Yokohama in Kanagawa, Japan. “The collaboration began when I previously performed for DUNK. It was the fans who truly made it happen by engaging with one another, which the BMSG team recognized as a valuable opportunity to collaborate with 1Z Entertainment. This led to the collaboration between BE:FIRST and SB19.”
Despite geographical challenges, the collaborative process moved with striking ease—thanks to their commitment to achieving a strong and unified output. SB19’s STELL pointed out how every contribution and creative element clicked into place. “Rather than seeing the distance as a limitation, it became an opportunity to embrace a global collaboration setup. Overall, the experience was very smooth and collaborative.” With the release of “TOYFRIEND,” SB19 and BE:FIRST delivers another genre-forward release that champions the growing influence of Asian pop on the global stage.
SB19’s “TOYFRIEND” (with BE:FIRST) is out now on all digital music platforms worldwide via Sony Music Entertainment.
SB19 will be headlining the Wakas at Simula Concert—their biggest concert yet—happening on April 18, 2026, at the SMDC Festival Grounds. It will serve as the finale to their Simula at Wakas tour, which supported the release of their three-part EP (Pagsibol, Pagtatag, and Simula at Wakas). Japanese boy group BE:FIRST was recently announced as part of the lineup.For tickets, sign up now at www.livenation.ph.
