Images play a crucial role in marketing and e-commerce. Whether you’re running a blog or managing a thrift store on Instagram, high-quality photos can help your brand grow. Studies show that customers spend more time on websites that are visually appealing.

That’s why mastering clothing photography is essential. You don’t need to spend a fortune on the most expensive cameras and lights to take amazing shots. A decent smartphone camera and some creativity can make your products shine.

Quality Lighting is Key

Natural light is always the best when it comes to photography. If you can get the timing right, you can capture stunning photos without using studio lights. Position your clothes near a window, or shoot outdoors if the weather is right.

Avoid clothing photography under direct sunlight. The direct sunlight creates harsh shadows, and the resulting images will lack depth. Don’t be afraid to invest in a pair of softboxes. You can also use clothing photography services, like Squareshot, if you cannot afford to set up a DIY studio.

Use Simple Backgrounds

A clean and minimalistic background can make your photos stand out more. Using white or black backdrops eliminates distractions, allowing the focus to be on the shirt or pair of pants you are advertising. Make sure the background is clean, seamless, and free from creases.

Additionally, maintain a consistent aesthetic and theme across all your clothing photos. This will help you build a brand image that customers can easily relate to. Consider using the same background and editing style on all of your clothing photography.

Experiment with Different Angles

When building a consistent theme, don’t make the mistake of sticking to one photography style alone. Use different styles to make your shots more dynamic and engaging. You can also try taking close-up shots to capture more details and add depth to your shots.

Trying to take shots from above or at an angle that displays unique features. You can also add props to your images for flair. However, be careful not to add too many items that might steal the focus away from the main subject.

Ghost Mannequins and Models

Customers will always want to see how the item looks when worn. You have two options for this: use a mannequin or hire models. Models can add life to your photos, making them look realistic and more appealing, but they can also be expensive.

In some cases, the models might take away the buyer’s focus. Here is where you should consider using mannequins. Ghost mannequin shots deliver a 3D look, allowing customers to envision how the piece looks from back to front.

Invest in a Tripod

A tripod is a must-have if you want to elevate your clothing photography. It helps in keeping your camera stable for sharper and clearer images. They are especially useful when taking close-up shots or under low-light conditions.

The post-production process is also worth mentioning. A little editing to remove blemishes and make the final shots sharper can be a huge benefit. However, be careful not to overdo the editing. It can make your final edit less realistic, which isn’t good for your online fashion business.