GMA Artist Center Rebrands to ‘Sparkle,’ Drops Music Video

During the Kapuso New Year Countdown, GMA Artist Center revealed its energized new name: SPARKLE. It’s the culmination of a series of teasers and intriguing posts after Christmas on the agency’s social media accounts which leads to the company’s rebranding on New Year’s Eve.

With Sparkle, the Kapuso Network aims to “light a fun and exciting spark in the entertainment industry all while evolving to fit the ever-changing new media and digital landscape.”

The rebranding is being spearheaded by former Star Magic manager, Johnny Manahan, together with Gigi Santiago-Lara, Senior Assistant Vice President for Alternative Productions.

And to introduce “Sparkle GMA Artist Center,” a music video titled “Sparkle” was released. It’s performed by XOXO, Psalms David, and Thea Astley, and featuring their top talents like Alden Richards, Heart Evangelista, Julie Anne San Jose, Barbie Forteza, Sanya Lopez, Gabbi Garcia, Ruru Madrid, Bianca Umali, Derrick Monasterio, Miguel Tanfelix, Rayver Cruz, Rocco Nacino, Paolo Contis, Ken Chan among others.

The future is bright for both stars and new talents of the former GMA Artist Center as they are being set to sparkle this 2022.

Please take note of Sparkle GMA Artist Center‘s new social media handles:




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