There are many videography tips and techniques that are timeless. As a result, this is a great guide for anyone who plans to pursue a career in videography and work as a filmmaker or cinematographer. Take the time to practice them and learn them by heart. As you go along, you’ll not only learn how to create more professional-looking videos that will impress your audience but also realize your own unique talent and creative style.

Focus on lighting

The lighting greatly influences the quality of a professional video, so make sure it is a top priority during filming. Your video will probably look amateurish if you don’t use enough well-placed light, no matter how good it is on every other level.

Ensure the background is neat

Choosing a background for your filming should be deliberate. An untidy or distracting background will make your production look less professional.

Use a solid-colored background to give your video a professional look. You can use a wall, a bedsheet, or a large piece of backdrop paper as a backdrop. If you want to avoid shadows on your subject, make sure they are several feet away from the backdrop.

Choose An Easy Online Video Editor

Your raw footage can be turned into something great with the right video editing tools. Here are some simple tools to get you started. Use any online video editor to create professional videos in a few minutes.

In choosing a video editor, pay attention to these features:

• A feature for adding text to videos;
• Having the option to trim and crop videos;
• Scene transitions;
• Modifying the aspect ratio;
• Applying filters and overlays;
• A collection of stock videos and sounds.

Don’t complicate your editing

The video editing process can be fun if you experiment with different effects, but don’t go overboard. The best editing style is often simple and clean. 

During the editing process, you should keep the following things in mind:

• Noise cancellation can be used to reduce background noise.
• A little adjustment of the lighting may be necessary.
• Keeping awkward pauses and silences to a minimum.
• You may want to add background music and transitions.

A final editing tip: 

Make the jump when there’s motion in both segments when you cut between scenes in your professional video. There is more fluidity and naturalness in this than going from one scene to another while nothing is happening.

Focus on crisp, clear audio

You should spend more time on your audio quality than on your professional video quality. As long as the rest of the video is good, most people will watch a video that isn’t shot in HD or that even looks a little grainy. Audio that is murky and indistinct usually causes people to click the “back” button on a video within a few seconds of starting it.

Make sure the microphone is as close to the subject as possible for clear audio. To reduce blips and crackles in the final recording, you may want to use a pop filter. Make sure you are aware of any background sounds that the microphone may pick up.

There is no question that you have to get used to recording things like traffic, birds, and even the sound of the wind, but all these sounds will be evident in your recording.

Record Stable Footage

You can make any professionally made video look like a home movie with shaky footage (and you will make your viewers seasick, too). You may have trouble holding a camera tightly, so try to avoid holding it at all if you can. Make sure your camera is set on a sturdy surface or a tripod instead.

Don’t move your camera after you’ve set it up unless it’s absolutely necessary. An unprofessional video looks amateurish if it is constantly panning around. If you need to change perspectives, it is better to cut between shots rather than move the camera.

In the event that your footage is shaky despite your best efforts, you can fix it with video stabilization software afterward. You can also use the built-in stabilization on some cameras when you’re filming. You might also be able to get rid of shakiness by slowing down your footage.

Consider Multiple Angles When Shooting

Adding visual interest to your professional videos is as simple as cutting from one angle to another. You can use this technique to create a how-to video or product demo where you do something rather than just talk about it.

Make sure you capture plenty of B-roll footage so you can utilize it later on if desired.

Pro tip: Shift your perspective by 45 degrees at least when you change perspectives. It’s harder to achieve the desired effect with smaller shifts in perspective because they appear jarring to the audience.

Planning is essential

Video production can look unprofessional for many reasons, including poor technique. Your final product can suffer from a lack of planning as well. You can make sure that the quality of your actual content is just as good as the quality of the footage by planning your video thoroughly before you start production.

You should define the purpose of each video you make. Ask yourself what you want this video to accomplish or communicate. You should also determine who it is for. Are there any specific ways you are going to make this video relevant for this audience?

Write a script and a storyboard after you have defined your video’s goals. You should then revise them until they are as good as they can be. Delete sections that aren’t working, rewrite them, and rearrange them if necessary. Long and rambling videos will not entertain your viewers, so make them as short and crisp as possible.

Wrapping Up

Your brand will benefit more from professional videos if they look more professional. While it does take some practice and knowledge to make professional-looking videos, it is not a difficult task or something that needs years of study. By following the basic techniques in this article, you can dramatically improve the quality of your next video.