If you haven’t heard this then you need to hear this, the Philippines is the country that holds the title of social media capital in the world and there are many reasons why this is so. The active social media users in the Philippines are about 76 million or 71% of the entire population who spend an average of four hours on different social media platforms.
For businesses and companies, the Filipino social media audience is a good target to promote their products and services since people are active on social media. If you are not familiar with the reasons why Filipino are so active on social media then here are some reasons that will help you better understand this:
The Socio-Economic Aspect is an important reason why the Philippines is holding the title of social media in the world. Currently, the most popular and the go-to social network for the people in the Philippines is Facebook and one of the reasons why Facebook is so popular in the country is because of the efforts of the mobile network operators.
The mobile network operators in the country have provided ways to access the app without charging anything, although the app has limited features. This free-of-cost availability to Facebook and the cheap smartphones available in the country make a perfect combination. Since Facebook is free of cost and cheap smartphones are readily available in the market, you have got yourself a huge audience and this explains why 2/3rd of the social media users in the Philippines are mobile users.
The age group of the majority of the social media users in the Philippines is from 18-24 and this is the age at which most of the people are either going to university or it is their early career age. The 18-24 age range group makes around 33% active users in the county.
The academic and social life of the users of the age group is linked. It is a common practice among the university-going studies to use this platform for meeting and staying in touch outside the classroom where many academic and non-academic related things are discussed.
Still, after graduation, the users from this age group actively use social media to find out about the jobs since those olden days are now gone and you can easily find jobs through social media, with LinkedIn being the biggest platform.
Filipinos Are Social People
The people of the Philippines or Filipinos are known all over the world as very social people. Filipinos have close family ties with their relatives and it is not uncommon for you to see both a very young and a very old Filipino on social media.
It has been estimated that over 10 million Filipinos are living and working overseas and they have their relatives & family members living back in the Philippines. Social media provides a huge platform to bridge the gap and help them to connect with their friends and family members. While many may have forgotten why Social Media was introduced, Filipinos haven’t and they still use it to socialize with their family members.
Not only this, if you were to visit any Filipino in real life then you would find them to be very social and friendly people. Filipinos are also very interested in card games like Solitaire, Pusoy, Pekwa, Spider Solitaire, etc and card games are a good way by which they socialize with each other without the internet.
Social movements have started all over the world and the youth have turned over to social media to express their disapproval or dissent with the ongoing social unrest in the world and the same is the case in the Philippines where the youth has taken over social media and it is one of the reasons why social media is so popular in the Philippines.
Young people in the Philippines have a strong social presence and they express their dissent and disapproval through social media. Whatever is going on in their social lives, they tend to share it on social media as it has become a trend around the country.
Social Media in the Philippines will continue to grow like this and become a part of their day-to-day life. It will soon be integrated into the local culture around the country but whether it will have a positive impact or negative depends on the level of knowledge and literacy of the people.