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Beko Launches HarvestFresh Fridge with ‘Sun Cycle’ Technology in PH

Beko Pilipinas has launched in the Philippine market a new refrigerator technology that maintains the freshness and the vitamins of fruits and vegetables.

HarvestFresh technology is available in 372L or 12cuft and 409L or 14.4cuft refrigerators, said Beko Pilipinas Product Marketing Head Cecil Placia, during an online event hosted by the brand for members of the press, bloggers and influencers and celebrities and streamed to the public via Facebook live.

The event was hosted by Justin Quirino.

Inspired by nature, powered by light, HarvestFresh technology simulates natural light conditions in the special crisper. When the fridge is closed, the LED light illuminates in sequence – the blue light for 4H, green for 2H, the red light for 6H and then 12H of darkness. This feature helps the refrigerator maintain the levels of vitamins in fruits and vegetables, so that the public is assured that they are well-nourished.

HarvestFresh is only one of the innovations from Beko, Europe’s No. 1 Appliance Brand. Innovation, reliability and sustainability are at the heart of the Beko brand.

“As the world pivoted due to a global health crisis last year, Beko was there for our consumers.

As 2021 continues to pose many challenges for everyone, we continue to be there for our customers. Our technologies and innovations are even better and more mindful of the end user’s health and wellbeing. For instance, our refrigerators are built with EverFresh and HarvestFresh to keep the food fresher for longer,” said Beko Pilipinas Marketing Manager, Dyeun Zapanta.

“Nowadays, consumers need appliances that do more than just clean, wash, cook and store food for them. Beyond all this, appliances should be able to improve their quality of lives,” he added.

The launch also featured testimonial videos from celebrities who have tried Beko HarvestFresh refrigerators. They include, Marvin Agustin, Joyce Pring, Bela Padilla, foodie and celebrity chef Sandy Daza and many others.

During the online event, Beko Pilipinas gave away a RDNT371I50VS HarvestFresh refrigerator and four VCO27013 vacuum cleaners to five lucky viewers who you liked, shared and commented on the livestream.

The HarvestFresh technology is consistent with Beko’s promises to empower new generations to live healthier.

“We hope that you keep following us, as we continue to bring relevant innovations in Home Appliances that matters to Filipino homes and inspire the new generation to live healthier,” said Ghie Papa, Beko Pilipinas’ Brand Marketing.

For more information, visit Beko Philippines’ Facebook page at facebook.com/bekoph.

ABOUT BEKO

Beko is the global home appliances brand of the Arçelik Group and belongs to the Koç Holding, one of the largest conglomerates in Europe. The brand has been in the Philippine Market for five years and is currently available in select SM Appliance Centers, Robinsons, All Home, Anson’s, Savers, Great World, and Manila Imperial Appliances Stores, and Asian Home Appliance Center in Cebu, and in e-commerce partners: Lazada, Household Appliances Trading (hat.com.ph). This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels. For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.

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