A website is a crucial part of every online organization, business, or company since it’s a hub of information for potential visitors. But, how can you make sure people often visit the site? Well, there are numerous strategies you can employ that will help grow the number of virtual visitors. Below are some of the top ones you can incorporate today.
1. Search Engine Optimization (SEO)
One of the most crucial strategies to employ to grow traffic to your website is SEO. Basically, it’s responsible for informing search engines that your site has the best content of any other online.
Today, the top-rated search engine is Google, which uses algorithms to rank the world’s best sites. What’s important to note here is it doesn’t rank the whole site but individual web pages. Also, the site with the best SEO ranking must be accessible via smartphones.
Therefore, employing the right SEO strategies is crucial given that many people seek information by first heading to search engines.
Some SEO techniques that can come in handy include constant content updating. Search engines can’t rank outdated sites high, so you must keep your content fresh and easy to read.
Additionally, you must optimize voice search for your site since it differs from the standard text search. Today, more than 30% of smartphone users rely on features like Alexa and Siri to search content online.
2. Content Creation and Marketing
Does your website have lots of informative content for the visitors or only sells the products?
The top sites with many visitors use content creation as a useful tool to attract more people. This is accomplished using blogs, e-books, podcasts, and videos. All of these ooze with information that you know people need.
For example, hiking gear websites can blog about the best hiking spots in the world and the right hiking clothes. Or you can also do informative videos about assembling different gear. People tend to flock to websites that provide more information on specific topics.
3. Social Media Marketing
No online business can afford not to have an advanced social media presence today. It’s worth noting that people spend upwards of 145 minutes a day on social media browsing content. Besides, more than 3.5 billion people are present on these platforms daily.
Naturally, you must learn how to market your site on these platforms to increase traffic. One of the best ways is to post your informative blog on your pages.
Fill your blog with content covering topics people are passionate about often and post when potential visitors are active. Additionally, make it a point to reply to comments with questions as fast as possible.
4. Advanced Email Marketing
By 2019, there were more than 3.5 billion active email accounts in the world. The number is more extensive today and provides a wealth of opportunities to increase traffic to your site.
Email marketing accords you with a chance to reach out to potential traffic without incurring high costs. The only catch here is you need to grow a substantial email list for it to succeed.
Typically, the best place to start with this marketing strategy is growing a subscriber list. For this to work have all the right information to boost subscriptions on your site landing page.
Remember you need an exceptional copy that captures the attention of your audience. After that, you can divide the list based on your visitors’ interests.
5. Free Online Courses
People enjoy learning different things and always turn to short online courses for this. Creating free online courses is one way to drive traffic to your site.
However, the courses must be in line with what your business and website are about. For instance, if you’re selling air conditioners, you can put together a short course about DIY AC maintenance. Online visitors love free courses that are beneficial and add to practical skills.
Still, ensure the course is interesting with good content and video tutorials to keep visitors coming back. It’s also a great way to boost referrals.
When you make a website for your online store or venture, growing traffic must be the top priority. You can use tools like Google Analytics to track if all the strategies mentioned above are working.