Viu, PCCW’s leading pan-regional OTT video streaming service, is pleased to announce key milestones today. In addition to achieving 45 million MAU (monthly active users)* and 5.3 million paid subscribers*, Viu is No.1 in terms of number of users and ranked second in both paid subscribers and streaming minutes amongst major video streaming platforms in Southeast Asia, according to the latest Media Partners Asia (MPA) AMPD report**.
Paid subscribers grew 47 percent year-on-year in 2020. Viu has seen high growth in monetization with overall revenue up 30% with subscription revenue as the key driver which increased by 62 percent year-on-year. Viu also beat the Greater Southeast Asia (GSEA) OTT video market growth rate with 63% revenue growth as compared to the overall GSEA market revenue growth of 17% per MPA***.
Leadership in Asian original content
Viu’s engagement and overall growth is supported by its strong content lineup with premium content from Asia and award-winning original productions such as Pretty Little Liars, My Bubble Tea and The Bridge Season 2.
Viu is seen as the hub of Asian content, in particular for Korean content including recent sought-after and first on Viu titles such as Mr. Queen and True Beauty, which are the top two ranking titles on Viu in Southeast Asia currently. Other notable titles that performed exceptionally well include The Penthouse, Alice, Tale of the Nine Tailed and Lie After Lie.
In addition to the outstanding track record of Korean content, Viu Original series continues to engage Viu-ers and tops the ranking charts, demonstrating that Viu’s original content performs as well as licensed pan-regional hits do.
Viu Original productions have earned industry accolades recently with titles earning a total of 33 awards at the 2020 Asian Academy Creative Awards, including Best Drama Series, Best Actress in a Leading Role, Best Cinematography, Best Direction (Fiction) and Best Sound for Pretty Little Liars in Indonesia. My Bubble Tea took home Best Actor in a Supporting Role, Best Original Program and Best Theme Song for Thailand and The Bridge Season 2 won Best Actor in a Leading Role, Best Actress in a Leading Role and Best Adaptation of an Existing Format for Malaysia. Pretty Little Liars also won Best TV Format Adaptation in Asia at the 2020 ContentAsia Awards.
Ms. Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said, “Our learnings from the engagement and interactions with our Viu-ers across our 16 markets have been tremendous and have helped us continually improve our service. We are grateful for our Viu-ers’ support and are excited to bring even more of the best content to them in 2021.”
New Korean content coming in February and March
Viu has planned more than 10 exciting Korean drama series for February and March, including River Where the Moon Rises, The Penthouse 2, Times, Mouse, L.U.C.A: The Beginning, Dear. M, Great Real Estate, Summer Guys, Love Scene Number and Breakup Probation, A Week. Be sure to tune in!
Viu-ers can watch these series and movies on the Viu app which can be downloaded for free on App Store, Google Play, and selected smart TVs, as well as on the web at www.viu.com.
* As of December 2020.
** Source: AMPD Research of Media Partners Asia (MPA), July-September 2020. Amongst major video streaming platforms including iflix, iQiyi, Line TV, Netflix, TrueID, Vidio, WeTV, excluding YouTube, in Southeast Asia (Indonesia, Thailand, Singapore, the Philippines)
*** Source: MPA Asia Pacific Online Video & Broadband Distribution 2021.