‘A World of Married Couple’ is Currently the Most-Watched K-Drama on Viu All Over Asia

After “Crash Landing on You,” South Korea’s top-rating drama right now is A World of Married Couple. Airing first on Viu, the stylish remake of BBC’s Doctor Foster has also captured more than 55% of Viu’ers in Asia.

A World of Married Couple, available first on Viu, has been smashing viewing records week after week. It is available as soon as 8 hours after broadcast in South Korea, with subtitles in six languages.

Currently the third-highest rated South Korean drama in cable television history, the series, which is a remake of BBC’s Doctor Foster, has been highly-acclaimed for its plot, acting, pace and even raciness. The series centers on a successful doctor, played by Kim Hee-ae, who leads a seemingly ideal life until her husband, played by Park Hae-joon, starts to behave strangely. Their picture-perfect lives begin to unravel.

Produced by JTBC, the series was aired first on Viu and is currently exclusive in Asia only on Viu. More than 55%* of viewers on Viu in Asia have already caught on to the addiction to this wildly popular South Korean series since its opening week on March 27.

In South Korea, the series’ first episode recorded 6.26% viewership, surpassing all other first episode viewership ratings of any JTBC dramas, according to Nielsen Korea. This is 20% higher than its popular sister production, Itaewon Class, which opened at 4.98%.

Week-on-week, A World of Married Couple continues to surpass Itaewon Class’ weekly ratings, to become the second highest rated drama in JTBC history, after the super-smash
hit Sky Castle – the highest-rated South Korean drama in cable television history.

With the ratings of A World of Married Couple breaking past 20% for the first time in the recent weekend in South Korea, the drama’s performance is expected to surpass Sky Castle, which is also available on Viu.

Ms. Virginia Lim, Viu’s Chief Content Officer, said, “We have seen a sharp increase in our unique viewers that mirrors the increase in viewership for the series in South Korea. Great content transcends all cultures and nationalities, especially when served with subtitles in local languages that make it accessible and relatable to our audience in each country. It is our promise to deliver premium content to our Viu’ers promptly, and A World of Married Couple delivers on the promise. We are encouraged to see that so many of our viewers have enjoyed it and responded enthusiastically. We will continue to bring great shows to our Viu’ers by offering the most simulcast titles and biggest library of Korean content.”

A World of Married Couple carries Traditional Chinese, Simplified Chinese, English, Thai, Bahasa Indonesia, Bahasa Malaysia and Burmese subtitles per as-available basis on Viu in Hong Kong, Singapore, the Philippines, Thailand, Indonesia, Malaysia and Myanmar.

Be sure to catch the next two episodes of the riveting drama series this weekend or binge-watch the first eight episodes only on Viu

Viu is also scheduled to stream more exciting South Korean content in the coming months, including drama series When My Love Blooms, Oh My Baby, Kkondae Intern, Good Casting, Fix You, and the variety show Road to Kingdom.

To view and/or download the series, please visit or download the App.

*Based on new titles released in March.

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