Kids can also pass the joy of Christmas to other kids.

This is the lesson that YeY, the country’s first local all-day kids channel, wants to impart to all kids as it launches its Christmas campaign with a cheerful song called, “Pasko ang Saya!”

“Pasko ang Saya,” a play on its intended message, “Ipa-pass ko ang saya!” highlights the importance of passing the joy of Christmas through love and kindness to others, no matter who they are or where they are from, because they all have joy in their hearts.

It’s a lesson expressed in the lyrics: “Ito ang paborito ko, ang panahon ng Pasko/Dahil lahat tayo magsasalo-salo/Kapag ika’y tumatawa, ako ay nahahawa/Hindi ba ma’t mas nakakatuwa kung lahat tayo ay masaya?”

In the campaign’s music video launched last December 1, the Team YeY kids set an example by sharing and playing with other kids from different places.

They visited the Philippine Children’s Medical Center to give kids who are sick the chance to experience an early Christmas—and for a few hours, they are taken to a place of pure joy.

In Cubao Elementary School, the kids shared their talent with the students to inspire them and continue to emphasize the importance of school, while at the Our Lady of Annunciation Parish, they were able to share their time with the children in its Kid’s Ministry.

So that kids can pass the joy to other kids, the lyric video and the official music video are now available on YeY’s Facebook and YouTube pages for them to enjoy and sing along to.

YeY is the country’s first local all-day kids channel on Digital Free TV, broadcasted by ABS-CBN Corporation. It is one of the premium channels on ABS-CBN TVplus and may also be seen on SKYcable, SKYdirect and Destiny Cable. YeY brings parent-approved educational and entertainment programs to children, with its mix of fun-learning and adventure-packed cartoons, anime, and live-action series. The channel operates every day from 6am to 10am.