To help support Breast Awareness Month this October, Araneta City is holding I Pink I Can: Breast Cancer Awareness Event in the Gateway Mall Activity Area on October 13, 2019, at 3pm. The City will be holding various activities meant to provide information regarding breast cancer, with Miss Universe 2011 3rd Runner-up Shamcey Supsup, who will also host the event, and sisters Dianne and Katrina Medina taking center stage to help in spreading awareness.

Breast cancer is a serious issue here in the Philippines. It has been reported that the country has the highest incidence rate in Asia and is among the top countries in the world with the most cases of breast cancer. In fact, one out of every 13 Filipinas are expected to develop breast cancer in their lifetime.

But all is not lost. Breast cancer is preventable and curable, with modern medicine starting to find solutions for this. At the same time, the number of breast cancer survivors has been increasing steadily. All of this wouldn’t be possible without proper education and awareness, which is exactly what “I Pink I Can” hopes to provide for the Araneta City community.

Aside from being a beauty queen, Shamcey is also an advocate of awareness for breast cancer; as are TV hosts, sisters Dianne and Katrina Medina. The two will be sharing insights through inspirational messages and games they will hold for the audience.

There will also be talks given by the Philippine Cancer Society, Dr. Rachael Rosario, and Vilma Quismondo, a breast cancer survivor herself. Different activities will happen in between the talks such as a Bra Cup Filler Making, and a DIY Pink Tee activity. Registration for the event will start at 11 am. Customers aged 20 years old and above who register can also avail of a free breast cancer screening.

In addition to the “I Pink I Can” event, Araneta City is also painting its pedestrian lanes pink for the month of October to spread awareness and encourage education regarding breast cancer.

“I Pink I Can” is presented by Araneta City in partnership with Philippine Cancer Society, Qualimed, Rustans, Tony and Jockey Salon, Michaela Lifestyle, and Latt Liv. For more information and other Araneta City updates, follow @AranetaCity on Facebook, Twitter, and Instagram.