‘Kapamilya, Thank You’ Hits 1 Million Members Since its Launch

It is the first local TV network that introduced a loyalty program for its viewers and customers.

ABS-CBN head of customer relationship management Richmond “Ezer” Escolar said that “Kapamilya, Thank You” is all about knowing and understanding each Kapamilya on a personal level besides rewarding Filipinos who patronize Kapamilya products and services.

“‘Kapamilya, Thank You’ is our attempt to get to know Kapamilyas on a very personal level and also to thank them for their loyalty to ABS-CBN though the years,” Ezer said.

Some of the rewards Kapamilyas can receive are a meet and greet with a Kapamilya star, tickets to ABS-CBN Studio Tours and shows like “ASAP” and “It’s Showtime,” freebies from ABS-CBN Store, free access to ABS-CBN TVplus’ KBO and SKY Pay-Per-View, or access to iWant TV exclusive content.

According to Ezer, members have also redeemed many gifts like KBO movie marathons and iWant TV all-access pins in such a short time frame. Some members have also donated points they earned to ABS-CBN Lingkod Kapamilya Foundation.

Meanwhile, interested Kapamilyas can register for free via, make their own Kapamilya Name, and enroll the ABS-CBN and SKY Cable products and services they are currently subscribed to.

Alternatively, Kapamilyas who have existing accounts with any ABS-CBN website can use their registered Kapamilya account to sign up for “Kapamilya, Thank You,” which is part of ABS-CBN’s single sign-on initiative that is a first of its kind system in the Philippines.

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