Women are often stereotyped as the vainer sex. There’s an endless list of products that cater for them and don’t make me start on makeup alone. From BB creams to beauty supplements, from hair coloring products to hair wax removers, there are several variants for each product that are specifically concocted to help them become more beautiful and attractive.

As for the men, we have the usual notion that they don’t care about their appearances, thus, they don’t use as much products as women does. In this day and age, let me tell you that this statement is FALSE. According to a recent survey of 12,000 American adults, researchers at Chapman University concluded that men are as vain as women today. That’s why whatever products women are currently using, a masculine version is readily available. If there are whitening creams, anti-aging creams, toners, BB creams for women, there are now similar products for men, too! And if you think feminine wash does not have a masculine counterpart, think again.

Perhaps some men don’t want to admit that they are vain because it will affect the public’s perception of their masculinity. That’s why until now, the average man’s daily regimen is limited to pretty much shampoo, soap and, thankfully, some deodorant. But, even if guys don’t like to admit it, Watsons knows that even the manliest of men could use a little extra care. In their recent event entitled “Bro Bootcamp”, Watsons rolled out a crash course program showing the boys how to master personal care. From basic cleansing training, to showering, shaving and scent, all the way up to moisturizing, the guys got the lowdown on upping their grooming games. Here’s a sneak peak at some of the things they learned.

Sharp & Clean
Heard of the saying “not a hair out of place”? Well, here’s where you make sure that holds true. Enter the fine manly art of shaving. With a good trusty razor and shaving cream to smoothen each stroke, you’ll be set to get out there with that fine, put-together look in no time.

Cleansing

Cleansing preps the whole process of grooming. This is where you rid yourself of dirt and have a “clean base” so you use products like shampoo, facial wash and body wash.

Moisturizing

Cleansing may leave your skin free from impurities, and that’s good, but sometimes this also leads to dry skin. And that’s a problem no one wants to deal with. That’s why it’s advisable to have a moisturizing product, usually in cream form, as part of your kit.

Refreshing

It’s not enough to be clean; you’ve got to smell clean too. A lot of guys underestimate the importance of getting that scent in check. Start with the basic deodorant, then spray on a light fragrance or cologne. Tip- match the occasion for the right effect.
The most important thing that these men found out- grooming is a reflection of one’s character. Looking your best isn’t about vanity. It’s about taking full advantage of every edge you can. In a job interview, on a date, in pretty much every other daily battle you face- the guy who looks like he’s got it together has the upper hand.

Armed with manly knowledge and a swag bag full of grooming goods from Nivea Men, Gillette, Belo Men, Axe, Pond’s Men, Old Spice, Freshman, Adidas, Watsons Men Razor, Watsons Nose Pore Strips, and Press N’ Mix Hair Color, Watsons recruits left the even fully equipped to up their grooming games. If you want to do the same, then do yourself a favor, man. Head to a Watsons and pick up some essentials from the Men’s Zone.

Here are some photos from the Watsons “Bro” Boot Camp which was held last June 15, 2017 at Watson’s Podium:

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John James Uy, Nivea Men Ambassador:

Kiefer Ravena, Gillette Ambassador:

Robi Domingo, Belo endorser:

David Guison, Axe ambassador:

John James Uy Talks About Nivea Men

Robi Domingo Talks About Belo Men

Kiefer Ravena Talks About Gillette