The Binibining Pilipinas fever heats up as PLDT, Smart, and Voyager Innovations power the SMS and digital fan voting of the pageant, where the winner of the text votes will secure a slot in the Top 15. This twist is an exciting first in the pageant’s 54-year history.

“This year is extra-ordinary–from the beauties to the show–and is even more exciting because we are letting people vote for their candidate of choice through technology, a first in the pageant’s 54 years,” said Stella Marquez-Araneta, chair of Binibining Pilipinas Charities, Inc. (BPCI).

To vote for your favorite contestant, simply text BB and send to 2929022. Votes will be counted from today, April 26, until 9:00pm of April 30 during the Binibining Pilipinas 2017 coronation night.

Aside from text voting, you can also help pick this year’s Miss Photogenic by participating in the online voting on the official website of Binibining Pilipinas (www.bbpilipinas.com/vote).

“As we saw during the country’s hosting of the 65th Miss Universe pageant last January, pageant competitions have become more digital like never before. We’re glad that Binibining Pilipinas 2017 will be putting the power of digital into the hands of millions of Filipino fans this time. We all therefore will be given the chance to vote for our bets, powered by the combined digital technologies of Smart and Voyager,” said Manuel V. Pangilinan, chairman of PLDT, Smart, and Voyager Innovations.

Don’t miss the Binibining Pilipinas 2017 Grand Coronation Night at the Smart Araneta Coliseum on April 30, 9:00pm, with delayed telecast on ABS-CBN.