ABS-CBN Wins Reader’s Digest Platinum Trusted Brand Award for the 2nd Year

For the second year in a row, consumers have chosen ABS-CBN as its most trusted network in the Reader’s Digest Trusted Brands Awards by conferring the Kapamilya network with a Platinum Trusted Brand Award, the highest recognition from Reader’s Digest Asia-Pacific’s annual consumer survey.

RD Trusted Brand

ABS-CBN’s second consecutive Platinum win follows a five-year winning streak for the network from 2010 to 2015, when it won the Gold Trusted Brand Award.

The Reader’s Digest’s Platinum Trusted Brand Awards are “given to brand that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.” This is the second Platinum award for the TV network after receiving the same award last year.

Trust is defined by Reader’s Digest as “an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice.”

Reader’s Digest has been asking its readers and other consumers which brands they place their trust in for over 18 years. This year, it commissioned Catalyst, a recognized independent, international market research firm to conduct a survey on 7,500 people from Hong Kong, Malaysia, Philippines, Singapore, and Taiwan. Winners are determined through a final ranking in 44 product categories. The ranking is obtained by multiplying the total number of votes from the survey respondents with its average score for six qualitative characteristics, namely: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.

4 Comments on ABS-CBN Wins Reader’s Digest Platinum Trusted Brand Award for the 2nd Year

  1. Anonymous // March 10, 2017 at 9:40 am //

    The Platinum Award is much higher than the Gold Award.

  2. gold ang gma ,..congrats GMA pati c jessica sohol 6 consecutive years ,,kasali din sina mike enriquez, ryan agoncillo, manny pacquio

  3. hahaha halata ang starmometer na made in ABS CBN kasi hindi sinali ang GMA na nanalo rin

  4. Anonymous // March 8, 2017 at 5:37 pm //


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