Online storytelling community–Wattpad–originated in Canada in 2006. But it was in 2014 that it took the Philippines by storm. With the success of Filipino entries like “Diary Ng Panget” and “She’s Dating a Gangster” which were made into bestselling books and box office hit movies, millions of young people registered with the app not only to read various stories but to share their own written stories as well.
To date, the Philippines is Wattpad’s second largest market in the world next to the United States. With a monthly audience of 6 million, Filipinos spend 500 million minutes with the app, engaged in stories that they can relate to.
This is why FWD Life, the country’s fastest-growing insurance company, teamed-up with Wattpad in order to impart financial life lessons to millennials. The company is revolutionizing financial education via its “Piso Tales” advocacy campaign. That’s why they tapped three Filipino Wattpad authors who already garnered million reads with their romantic stories to write exciting tales infused with nuggets of financial education.
Wattpad Business Operations and Strategy Lead Chris Stefanyk describes the partnership with FWD Life unique and exciting.
“FWD Life’s Piso Tales campaign will empower a new generation of Filipinos to take control of their finances to prepare for their and their loved one’s future. FWD has been an exciting partner for us because even before we started discussing with them they really understand that in today’s world you really need to be reaching and communicating to teens with a very authentic voice. The Piso Tales advocacy is very unique in the sense that top Filipino Wattpad writers deliver unique content and impart financial literacy in a very unique way. We are very excited about this opportunity and we are excited to see the results in the coming weeks and we are looking forward to future programs and partnership with FWD Life Philippines,” he said.
FWD Life Philippines’ Head of Marketing Roche Vandenberghe believes that the “Piso Tales” advocacy is the best way to instill financial literacy to young people.
“At FWD, Piso Tales is truly close to our heart. As a company which aims to encourage Filipinos to live life without hesitation, we are delighted to breathe life to this advocacy campaign. We clearly recognize the potential of the country’s millennial market and, through this advocacy, we are reaching out to a huge segment that has been, thus far, quite underserved in terms of financial education. Our partnership with Wattpad is premised on the idea that financial literacy need not be boring. And the Piso Tales campaign is entirely aligned with our vision to change the way people feel about insurance,” she said.
Adspark Business Director Miki Yukiho can relate to the campaign because he’s a father and he would like to instill financial life lessons to his 10-year-old daugther in a way that she’ll understand.
“Financial literacy is very important specially when you’re a father, I am a father and I try to impart that on my daughter and it’s so hard to explain what insurance is about. You’ll explain a savings account to your daughter, boring di ba? So through this fantastic content and partnership of course with FWD and the authors I think we bridged that gap and made it easier to reach the target market, the millennials.”
Here are the three “Piso Tales” stories that are currently garnering thousands of reads on Wattpad:
Author: Gandang Sora (“Miss No. 1 in My Heart”)
Teaser: Joy was born into a rich family. She’s gotten used to getting what she wants. It never crossed her mind that her parents would cut her allowance in half. To make matters worse, they send the most annoying guy on earth to look after her while on vacation with her friends. This unexpected detour leads to many lessons on love and life. Little did Joy know, the path she didn’t want to take is actually the adventure she was looking for.
Read the full story here: www.wattpad.com/story/91129716-detour
2. BTW, It’s Love
Author: ABCastueras (“Stop! In The Name of Love”)
What if kung gipit ka na nga sa mga bayarin mo – malalaman mo pang ‘yung taong pinagsasabihan mo lahat ng kinaiinisan mong bagay sa Boss mo eh…ang Boss mo pala?
Naku, patay! Magiging jobless ka na rin ba!?
Pa’no nangyari ‘yun? Well…
Breakout from fear of living your life today. Join Hannah and Edward in discovering how to live and love the way they want it in a lovable story of determination, commitment, and trust.
Read the full story here: www.wattpad.com/story/91163602-btw-it%27s-love
3. My Fangirl Dream
Author: Blue_Maiden (“The Four Bad Boys and Me”)
Teaser: Pagod nang maging normal na fangirl si Aryesa. Ayaw na niyang maging team bahay na lang palagi sa mga concert at events ng favorite K-pop group niya. Kaya gumawa siya ng way para makapunta sa Korea at manuod ng concert ng BTS.
Makakamit ba niya ang kanyang fangirl dream o magiging team bahay na lang siya forever?
Read the full story here: www.wattpad.com/story/91158088-my-fangirl-dream
For updates on “Piso Tales,” like FWD Life Philippines on Facebook at www.facebook.com/fwdlife.ph.