GMA Network premiered their 2016 Christmas Station ID with the theme “Maniwala sa Magic ng Pasko” on Monday, November 7, 2016 after “24 Oras.”
The Kapuso SID is being touted as the first locally-produced 3D animated campaign in the country and it’s divided into three parts. The first part, “Magic Crayons,” was the first one to be released and it highlights the magical feeling of having one’s wish granted for Christmas in the eyes of the child.
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GMA President and COO Mr. Gilberto Duavit Jr. is hopeful that the Christmas Station ID of the Kapuso network will appeal to the new generation.
“It is felt that the use of animated images best complements the essence of our Holiday message this year–to believe in the magic of Christmas. Through this, it is hoped that even our youngest Kapusos will enjoy our campaign and embrace the meaning of our Christmas message this season,” he said.
The theme song of the Christmas campaign is sung by Diamond Record awardee Julie Anne San Jose with lyrics written by BJ Camaya and Nicolle Castillo and music composed by Len Calvo and Ann Figueroa.
Catch the second and third installments of “Maniwala Sa Magic Ng Pasko” Christmas campaign by visiting www.gmanetwork.com/magicngpasko, and following GMA Network’s social media accounts (@gmanetwork).