Matteo Guidicelli is the new endorser of EastWest Auto and Personal Loans. EastWest Bank and the actor/triathlete/businessman sealed the deal at the contract signing ceremony held recently at Shangri-la at the Fort.

The Fil-Italian Guidicelli excitedly embraced his role as EastWest Auto and Personal Loans ambassador. “Honored to be part of a new family. EastWest Bank,” he tweeted minutes after the contract signing.

The bank is also excited about its choice of product endorser. The 26-year-old Guidicelli, who has made a name for himself in the world of kart racing before entering show business, is a charming, relatable actor and singer who, despite his busy schedule, makes time for other pursuits like training for a triathlon and opening a production company.

“Matteo embodies the hard-working and driven individuals whose dreams and aspirations, EastWest Bank supports. He’s a role model for going after what you want and achieving it – a new car, a dream vacation, said EVP and Consumer Lending Cluster Head Jacqueline Fernandez.

Celebrating 10 years in showbiz with a major concert this November, the actor/triathlete/businessman, clearly represents today’s generation whose needs, priorities, and lifestyle constantly evolve. For this generation, a financial flexibility from a reliable bank will come in handy. That is why EastWest Bank’s Personal and Auto Loan products are designed to help achieve one’s dreams and aspirations through easy-on-the pocket repayments, convenient loan application, and fast approval.

To apply for an EastWest Personal Loan or Auto Loan, call EastWest’s 24-Hour Customer Service at (02) 888-1700 or 1-800-1888-8600 Domestic Toll Free, or visit www.eastwestbanker.com or any EastWest store nationwide.