WATCH: James Reid for Century Tuna Behind-The-Scenes

We’ve seen the new commercial. We’ve admired the hot body.

But do you know what went on during the making of the #BodyOfTheCentury James Reid’s most sizzling ad campaign yet? Have a look at the behind-the-scenes of Century Tuna’s #BodyOfTheCentury ad and see how Director Sid Maderazo and his production team painstakingly put everything together for a campaign that revolves around revelation, transformation, and reinvention of James Reid.

Watch the behind-the-scenes of new Century Tuna commercial with James Reid below: